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Kitchens Sep 2, 2021

Caesarstone SA Presents ‘From The Ground Up’ Design Series

Brought to you by Caesarstone, From the Ground Up, is a much-anticipated design series that follows Jo vd Merwe, interior designer and owner of The Sourcing Lab, and her family while they build their home in Cape Town – from the first brick to the final touches. “Renovations are not for the faint-hearted,” remarks Jo as she looks back on their renovation project.


Everyone knows that one of the most popular places to find Caesarstone is in the kitchen, which is why Caesarstone was excited when the Kitchen Episode aired on their YouTube channel. Follow Jo on her quest for the perfect kitchen that fits her and her family like a glove. See what exactly goes into designing a kitchen, from planning out mood boards to seeing the finished product installed. Also, make sure to soak up Jo’s top design hacks for planning your kitchen revamp.


When it came to designing her perfect kitchen, Jo looked at it from a family-centered perspective: “We very much wanted to have a space where we could have as many people as possible around the island. It is the heart of our home.” This was achieved by the large, free-standing island – it allows the energy to flow effortlessly from the front door straight to the kitchen space, instantly inviting you in for a meal and glass of wine. “One of the main things we wanted when you walk into our home is to firstly see this beautiful kitchen island. We’ve chosen to clad it in Cloudburst Concrete by Caesarstone. That for us is the focal point.”

True to her word, Jo didn’t stick to the rules of a conventional kitchen, but rather went with her gut and what she wanted for herself and her family. “One thing we wanted to do is obviously keep things very clean. I didn’t want my kitchen to feel like your traditional kitchen. So I decided to go with a clean floating shelf, but this left no space anywhere for a tall fridge unit, which we ended up putting around the corner in the scullery.” Jo believes that whatever works for you is what’s best – you’re the one living in the space at the end of the day.


Once Caesarstone’s Cloudburst Concrete had been selected and fabricated to the exact measurements, it was delivered to site and expertly fitted into the kitchen space by Jo’s chosen fabricators, Rock & Stone. “Oh, my soul! I wish I could put this into the words. I think when you’ve dreamt and tried to imagine of how something would look for so long and then you see it here, I can’t explain it, I can’t put words to it.”


The final look and feel of the kitchen boasts a seamless design where everything comes together to create a gorgeous space built around family, love, and light. “Welcome to our kitchen,” Jo remarked, “this really is the heart of the home and where the magic happens.”

Once again, Jo cannot help but gush over her world-class Caesarstone Cloudburst Concrete countertop: “One of the big design elements in our kitchen is obviously our stone design, and I absolutely love it. What we wanted to achieve, for the island and the kitchen, was for it to still feel strong. So, it’s elegant and minimalistic, but it still has a strength to it.” Seeing her family come together in this space is everything Jo wanted and more: “In those living spaces, seeing people communicate and seeing people together, in my home and enjoying the space. That’s it for me – it’s incredible!”


If you are in the process of renovating, or planning to renovate your kitchen, then Jo has some top design hacks for you to enjoy:

  1. DON’T STICK TO THE RULES: Think about, first and foremost, how you want the space to function for you and how you want it to look. At the end of the day, a space you love is a space you’ll spend time in.
  2. KEEP YOUR FINISHES SIMPLE: If you are not wanting to redo your kitchen in five years’ time, then keep your materials natural. So, what Jo has done is she’s gone for more organic finishes and colours. Simple is best.
  3. LESS IS MORE: If you want a kitchen that is more versatile, think about possibly doing kitchen shelves as opposed to cupboards because you can style that in many ways.



Stand the chance to WIN 1 of 3 Kitchen Design Masterclasses with Jo herself, as well as 20% OFF your next Caesarstone purchase! All you have to do is head to Caesarstone’s WIN tab on their website and answer the question about which Caesarstone slab Jo has chosen for her kitchen.

For more visit Caesarstone SA.

Fabrication Team

The Sourcing Lab and Rock and Stone


  1. Judy

    September 16, 2021

    I am interested in your Caeserstone. I am finishing building a house in Botrivier, Overberg. I need to look at tge countervtopscand upland for my ooen plan living area.

    • Marcia Margolius


      September 16, 2021

      Have passed your details on to Caesarstone – they will be in contact with you Fondest Marcia


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