True Design Presents Moroso’s Latest Collection @ FuoriSalone 2023

We bring you all the news from Moroso at the Milan Design Week 2023. This includes an appointment at the Moroso showroom in 8, Via Pontaccio – set up by Studio Urquiola – and at the “Diesel Living with Moroso” pop-up in 26, Via della Spiga.

This year, the Fuorisalone will see two appointments with Moroso: the historic showroom at 8, Via Pontaccio, designed by Studio Urquiola, and the unprecedented ‘Diesel Living with Moroso’ pop-up at 26, Via della Spiga.

And finally, a preview of Ron Arad’s Matrizia sofa, in a limited edition for More-So, hosted by the ‘ill at ease’ itinerant happening and open-air living room, which will inhabit the busiest courtyards of the Fuorisalone.

Get excited about the latest products

New products make their way to the fore… This includes the ‘Rows’ collection of storage furniture and tables, the ‘Mr Loveland’ and ‘Mr Loveseat’ upholstered system and armchair, the ‘Pheaby’ and ‘Getlucky’ upholstered chairs, the ‘Theo’ coffee table, the ‘Mangiafuoco’ coffee tables and centrepiece trays, the new ‘Forest Wandering’ textile collection and significant range extensions.

A wonderful interaction between different languages.

It is with this premise that Moroso presents its new 2023 products at the Fuorisalone. Its aesthetic and design vision is extended to spaces adjacent to the living room, adding tables, storage units and accessories to the traditional practice of upholstery.

Through skilful contamination between past and future, between industry and craftsmanship, between design and artistic expression, Moroso thus creates a language of its own, a distinctive style that, without denying its attraction to a subtly decorative approach, rejects retro temptations and moves away from the minimalism of rationalist and Scandinavian design.

This ‘rediscovered’ modernity is conceptual before being aesthetic; a different vision of luxury and pleasant living made concrete by the focus on sustainability and the quality of materials and workmanship.

Diesel Living with Moroso Pop Up Showroom: 26, Via Della Spiga

Moroso takes over the prestigious urban space of Spiga 26 in the heart of Milan’s fashion, design and lifestyle Quadrilateral to create an unusual and bold pop-up store. Diesel Living with Moroso reinterprets space with a design that mirrors the brand’s fearless, ironic and irreverent attitude. The new pop-up showroom is a bold, 360° representation of the Diesel style, summed up in the surreal and unexpected window takeover featuring the iconic Diesel Red. The pop-up is open until 20 May.

Featured are the most iconic and dynamic models from the Diesel Living with Moroso collection, all in red and arranged in fun-house style, with some elements hanging on the walls. Entering the space, the visitor moves from the energetic red to the bright tones of the more classic items in the Diesel Living world.

Some significant new products are also on display, such as the High Cloud sofa, the most sophisticated and comfortable product ever made; the Wood Wave collection that is a perfect example of contemporary dialogue between the clean, formal lines of Scandinavian design and the ironic touch of Diesel; the Nebulone coffee table is presented in a new Denim indigo finish, in contrasts with its strong, clean lines.

In addition, Diesel Living with Moroso expands its already impressive selection of fabrics by introducing responsibly-produced and environmentally-friendly natural linen and hemp. New fabrics include an acrylic-cotton blend that stands out for its lightness, a new linen for sophisticated chairs and the Ricciolone, a soft and velvety bouclé fabric.

The Matrizia sofa will be hosted by ‘ill at ease’

On the occasion of the Fuorisalone, Ron Arad and More-So will present a preview of the Matrizia sofa, which will be part of the ‘ill at ease’ itinerant happening halfway between an extravagant living room and an art exhibition by some of the industry’s most acclaimed artists.

The limited edition Matrizia sofa by Ron Arad for More-So will then be officially presented on 19 May 2023 at Moroso’s New York flagship on Madison Avenue during ICFF.

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