HAY Introduces a New Generation of Design Icons for Autumn

HAY’s latest furniture collection brings together some of contemporary design’s most distinctive voices, where quiet simplicity, intelligent functionality and enduring materials redefine furniture for the way people live, work and gather today. This HAY furniture collection brings together thoughtful designs created for changing contemporary spaces.

This autumn, HAY welcomes three celebrated designers to its furniture collection for the first time: Jasper Morrison, Philippe Malouin and Gudmundur Ludvik. Alongside them, Norwegian designer Andreas Bergsaker expands his sculptural Chisel Collection, while established HAY favourites including the Mags Soft Low Sofa and Tray Table receive thoughtful new updates.

Rather than following fleeting trends, the collection centres on adaptability, longevity and considered design. From hospitality and workspace environments to public interiors and contemporary homes, each piece has been conceived to work effortlessly within changing spaces.

Jasper Morrison Reimagines the Everyday Chair

British designer Jasper Morrison brings his characteristically understated approach to HAY with the new Pack Chair.

A contemporary reinterpretation of the classic trattoria chair, Pack combines a familiar silhouette with an industrial sensibility. Its seat and backrest are made from 80% post-consumer recycled polypropylene and paired with solid oak legs, creating a subtle dialogue between engineered and natural materials.

Refined proportions and a choice of colours give the chair considerable versatility, particularly for restaurants, cafés and contract environments. An upholstered version introduces an additional layer of comfort, with a seat designed to click neatly into the shell.

Both versions arrive flat-packed – a practical detail entirely in keeping with the chair’s intelligent, economical approach to design.

Philippe Malouin Brings Softness to the Mimi Sofa

Where Pack celebrates simplicity, Philippe Malouin’s Mimi Sofa Series explores the tension between structure and softness.

Clean architectural lines are softened by loosely draped upholstery, giving Mimi a relaxed yet sophisticated presence. It is the kind of sofa that appears equally at home in an intimate residential interior or a beautifully considered hotel lobby.

The removable cover is an especially relevant detail. Designed to support longevity and adaptability, it allows the sofa to evolve over time rather than simply be replaced – an increasingly important consideration in both residential and contract design.

Available in different sizes, together with coordinating ottomans and cushions, Mimi can be adapted to spaces ranging from compact lounges to expansive hospitality environments.

The Backflip Chair Makes Flexibility Beautiful

For Gudmundur Ludvik, flexibility becomes an integral part of the design language.

The new Backflip Chair has been conceived as an everyday chair that can be moved, stored or hung away with ease, without sacrificing comfort or visual appeal.

Crafted from solid beech with a plywood backrest, its integrated folding mechanism makes it particularly suited to event spaces, restaurants, hospitality environments and multipurpose interiors where layouts frequently need to change.

A matching beech wall bracket accommodates up to two chairs, turning storage into part of the design itself. It is a deceptively simple solution to one of the perennial challenges of flexible interiors: what happens to furniture when it isn’t being used?

Chisel Becomes a Complete Family

Andreas Bergsaker’s Chisel Collection also enters a significant new chapter.

What began as a distinctive seating concept has developed into a comprehensive family of chairs, bar stools and tables in multiple sizes and configurations.

The collection retains its recognisable sculptural character, particularly through its angled legs and precisely bevelled edges. There is a sense of craftsmanship to the forms, yet the overall expression remains clean enough to transition easily between hospitality, workplace and public interiors.

The Chisel Lounge Chair is also now offered with new sheepskin upholstery, bringing another layer of tactility and warmth to the collection.

A More Adaptable Mags Soft Low

HAY also revisits one of its established sofa designs with a new Mags Soft Low Sofa featuring removable upholstery.

Attached using Velcro fastenings, the replaceable cover makes maintenance and future reupholstery considerably easier – particularly valuable in high-use contract and hospitality spaces.

Deep seats, low armrests and modular construction retain the relaxed comfort for which the Mags family is known, while the update gives the sofa greater longevity and flexibility.

It is a small intervention with a much bigger idea behind it: good furniture should be able to adapt rather than become disposable.

The Tray Table Evolves

Completing the season is a fresh interpretation of another HAY favourite, the Tray Table.

New dimensions, colours and two-tone combinations broaden its possibilities, while the signature removable tabletop continues to double as a functional tray.

Compact, uncomplicated and remarkably versatile, it can move effortlessly between a side table, occasional table and practical serving surface – precisely the kind of multifunctionality increasingly demanded by contemporary interiors.

Design Made for Change

Across the collection, a clear philosophy emerges. Furniture is becoming less about a single prescribed function and more about creating pieces capable of responding to different people, spaces and circumstances.

Chairs fold. Upholstery can be removed and replaced. Tables perform more than one function. Collections expand into families that can create a cohesive language across an entire interior.

Yet functionality never overwhelms the aesthetic.

Through Jasper Morrison’s quiet refinement, Philippe Malouin’s relaxed softness, Gudmundur Ludvik’s ingenious flexibility and Andreas Bergsaker’s sculptural precision, HAY demonstrates that some of the most compelling contemporary furniture is also the most useful.

For designers specifying homes, restaurants, hotels, offices and public spaces, that combination of beauty, longevity and adaptability may ultimately be the collection’s greatest luxury.

For more, contact HAY.