About True Design
TRUEDESIGN has built a reputation as a significant player in the South African furniture-design market. We provide a full spectrum design service, from conceptualization through to project management & installation for domestic, retail, hospitality, and corporate clients.
Our delivery of the world’s best designer furniture to the local market is at the core of our business philosophy. We are committed to providing only the best and authentic design products to South Africa.
We represent brands such as CASSINA, KARAKTER, MOROSO, DIESEL, CAPPELLINI, NEMOLIGHT. They are a true reflection of success each with their own rich history, pioneering the trends of design and product technologies. All product we supply are crafted to the highest standard, our range consists of sofas, armchairs, table, chairs cabinets, lighting, décor accessories and much, much more!
We currently operate in two showrooms, Cape Town, and Johannesburg. Our team of professionals are well equipped to provide excellent client-services.
Gallery
Leading Brands
Marcia loves True Design
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Baggy Collection by Diesel Living and Moroso Redefines Relaxed Contemporary Luxury
Contemporary luxury is increasingly moving towards comfort, personality, and a sense of ease. Rather than formal perfection, today’s interiors embrace softer forms, tactile materials, ...
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Authenticity in Contemporary Interiors with True Design: Craftsmanship, Curation & Global Brands
Authenticity remains one of the defining values within contemporary interiors, not only in how spaces look, but in the craftsmanship, heritage, and design thinking behind ...
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GEOMETRIÆ by Moroso and Front at Milan Design Week: Geometry, Light, and Perception
At Galleria Antonio Colombo during Milan Design Week, GEOMETRIÆ unfolds as a precise yet exploratory study of form, perception, and light. Presented by Moroso ...
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The Cassina Perspective by True Design | Curated Contemporary Interiors
In a seamless articulation of heritage and forward-thinking design, True Design introduces the latest Cassina collection through a lens that is both refined and expansive. ...
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Oasis of Now: Italian Outdoor Design Excellence by Cassina
“Oasis of Now” unfolds as an invitation to experience the outdoors through a lens of comfort and refinement. It offers a serene sanctuary for relaxation ...
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Cuadra-Soft by Patricia Urquiola for Moroso | True Design South Africa
A sofa often sets the tone for how a room is lived in – not just how it looks, but how it feels. ...
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