Spotlight Feature: Design Syndicate’s Latest Collection and Trends

Looking to transform your space with style and elegance?  We hear from the team at Design Syndicate about their latest experience at Heimtextil and what design trends are shaping the industry in 2025. See what’s available from Design Syndicate to spark your creativity.

How was the experience at Heimtextil this year? What stood out the most during the fair?

At Heimtextil 2025, the wallpaper sector showcased a dynamic fusion of innovation, sustainability, and bold aesthetics. A significant highlight was the emphasis on eco-friendly materials, with manufacturers introducing wallpapers crafted from natural fibres like bamboo and jute, aligning with the growing demand for sustainable interior solutions.

Design-wise, maximalism took centre stage. Exhibitors presented wallpapers featuring vibrant colours and intricate patterns, including oversized florals and abstract art, catering to consumers eager to make bold statements in their spaces.

Texture also played a pivotal role, with a surge in demand for tactile wallpapers such as Grass cloth and linens. These materials add depth and warmth, transforming walls into sensory experiences.

Another notable trend was the creative application of wallpaper in unconventional areas. Designers showcased installations on ceilings, within closets, and behind bookcases, expanding the traditional use of wallpaper and inspiring attendees to explore new design possibilities.

Heimtextil 2025 highlighted a vibrant evolution in wallpaper design, marked by sustainable practices, bold maximalist patterns, rich textures, and innovative applications, setting the tone for the years interior design trends.

What are some of the standout features of your newest collection in terms of design, material, and texture?

Our Linens range is designed to capture the essence of natural linen, offering a textile- inspired aesthetic with the durability and practicality of a high-quality wallcovering. This collection is perfect for those who appreciate the elegance of fabric textures while seeking a low-maintenance and sustainable solution for their interiors.

Key features include:

Authentic Linen Look & Feel – The design replicates the organic weave of linen fabric, with subtle irregularities and natural fibre-like textures that add warmth and depth to any space.Soft, Matte Finish – Unlike glossy wallcoverings, this collection offers a refined, matte surface that enhances the fabric-like appearance and provides a cosy, sophisticated ambiance. Versatile Colour Palette – Featuring soft neutrals, warm earthy tones, and muted pastels, the collection pairs effortlessly with a variety of décor styles, from minimalist to rustic chic.Tactile Appeal – Just like real linen, the textured surface interacts beautifully with light, creating subtle variations and depth that elevate the visual experience.

Ideal for both residential and commercial spaces, this collection delivers the timeless appeal of linen with the durability of premium wallcoverings.

What design trends are you seeing emerge in wallcoverings this year, and how is Design Syndicate adapting to these trends?

The latest wallpaper trends embrace texture, vibrant colours, intricate patterns, oversized florals, and abstract art, with a growing demand for tactile materials like Grass Cloth and Linens. These luxurious finishes add depth and warmth, turning walls into immersive sensory experiences.

Are there any new or innovative materials you’re using in this collection that set it apart from previous ones?

Absolutely! At Design Syndicate, we’ve introduced our new Linens range, which directly responds to the growing demand for texture in wallcoverings. Texture plays a crucial role in adding depth and warmth to interiors, creating a more dynamic and inviting space.

Our Linens collection is designed to bring a natural, tactile quality to walls, offering a subtle yet sophisticated aesthetic that enhances any environment.For materials, we’ve focused on eco-friendly, fabric-inspired surfaces that mimic the soft, woven feel of linen. This marks a shift from traditional smooth wallpapers, giving walls a more organic, sensory appeal. The innovative approach in this collection is its ability to blend natural textures with refined durability, making it both stylish and practical. Unlike previous collections, Linens brings a fresh dimension to wall design, offering a more sustainable and texturally rich alternative for modern interior

What innovations in wallcovering technology or production techniques are you most excited about right now?

Customization is at the heart of what we do at Design Syndicate, and our latest innovation takes it to the next level. Our new seamless substrate, available in 50-meter lengths and 3.2-meter heights, allows for effortless customization, eliminating the need for joins and ensuring a flawless finish. This means our clients can achieve large-scale, tailor-made designs that adapt perfectly to their space, whether it’s a bold statement wall or a subtle, textured backdrop.

One of the most exciting innovations we’re introducing is this seamless wallcovering technology, which makes large-scale installations smoother and more efficient. By reducing seams and simplifying the application process, we’ve made it easier than ever to create custom designs without limitations. This breakthrough not only enhances visual appeal but also streamlines production and installation, offering a truly innovative solution for modern interiors.

Can you walk us through the sustainable practices and materials in your collections? How are you ensuring that your designs are both beautiful and eco-friendly?

At Design Syndicate, we are committed to sustainability not just in the materials we use but also in how they are manufactured and recycled. We partner with our European suppliers, who lead the way in responsible wallcovering production. Their low-carbon manufacturing process, combined with the use of recyclable and renewable materials, ensures that our products are as eco-friendly as they are stylish.

Eco-Friendly Manufacturing & Materials:

Sustainable Sourcing – Our European suppliers’ production facilities use FSC- certified materials, recycled fibers, and natural substrates like linen and jute, ensuring ethical and renewable sourcing.

Energy-Efficient Production – Their facilities operate with reduced water and energy consumption, incorporating heat recovery systems to minimize waste.

Closed-Loop Recycling – Offcuts and production waste are recycled back into the manufacturing process, reducing landfill impact.

Low-Emission Printing – Our wallpapers are printed using water-based, low-VOC inks, eliminating harmful chemicals and improving indoor air quality.

PVC-Free Innovations – Many of our latest designs offer biodegradable, PVC-free wallcoverings, significantly reducing plastic waste.

Beyond the wallpaper itself, Design Syndicate ensures sustainability through eco-conscious adhesives and disposal methods:

Wallpaper Flake Paste Glue – Our biodegradable, starch-based adhesive is solvent- free, low-VOC, and minimizes packaging waste, aligning with our commitment to green practices.

End-of-Life Recycling – Customers can return used wallcoverings for responsible recycling, further reducing waste and extending the product lifecycle.

As the world shifts towards carbon-conscious interiors, what is Design Syndicate doing to remain at the forefront?

Reducing Our Carbon Footprint – Through our European suppliers’ eco-efficient production and carbon-reduction strategies, we ensure minimal environmental impact.

Encouraging Circular Economy – We promote responsible disposal and recycling of our materials, ensuring they don’t contribute to long-term waste.

Ongoing Innovation – We continuously explore new, sustainable materials and production techniques to stay ahead of eco-friendly design trends.

By combining cutting-edge manufacturing sustainability with timeless aesthetics, Design Syndicate ensures that beauty and responsibility go hand in hand.

How are you designing for cultural diversity while maintaining brand identity?

At Design Syndicate, we recognize that design preferences vary across cultures, yet our brand maintains a strong identity by blending global inspirations with timeless elegance. Our approach includes:

Localized Market Research – We study regional design trends, lifestyle influences, and colour preferences to create wallcoverings that resonate with different markets.

Versatile Collections – Our designs range from bold, statement-making patterns to subtle, textural finishes, ensuring appeal across a spectrum of cultural tastes.

Customization Options – We offer flexibility in colourways and finishes to meet the unique needs of our international clientele.

Timeless Aesthetic with Modern Trends – While we embrace contemporary trends, our core design philosophy ensures a sophisticated and enduring appeal that works globally.

How are you expanding your presence in Southern Africa?

We are proud to be working with clients in Zambia, Zimbabwe, Botswana, Mozambique, and Malawi, helping designers and businesses bring premium quality wallcoverings to their markets. Our strategy includes:

Strong Distributor & Retail Partnerships – Ensuring seamless availability of our products.

Understanding Regional Climates & Preferences – Providing solutions suited to varying humidity levels and architectural styles.

Localized Support & Training – Educating designers and installers on best practices for application and care.

By merging global design excellence with regional relevance, Design Syndicate continues to shape inspiring interiors across different markets.

Any final thoughts and tips for designing a space?

1. Understand the Space’s Purpose
Different spaces require different moods. A cozy residential setting may benefit from textured or nature-inspired designs, while a commercial space might call for bold geometrics or sleek metallics.

2. Balance Trends with Timeless Appeal
While maximalist patterns and rich textures are trending, designers should consider longevity. If using bold prints, balance them with more neutral elements in the space.

3. Play with Scale and Proportion
Large-scale prints make a dramatic statement in spacious rooms but can overwhelm smaller spaces. In compact areas, finer textures or subtle patterns can enhance depth without feeling too busy.

4. Experiment with Placement
Wallcoverings are no longer limited to just walls. Designers can create impact by applying them to ceilings, alcoves, or even furniture surfaces for a unique, layered look.

5. Consider Lighting and Texture
Natural and artificial lighting can change how a wallcovering looks throughout the day. Matte finishes soften a space, while metallic and glossy textures can enhance brightness and depth.

6. Focus on Sustainability
With eco-conscious design becoming a priority, our new collections incorporate sustainable materials and low-VOC finishes. This makes them a great fit for designers who want to align with green building principles.

Contact: Design Syndicate.
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