ITE Products: DURALiTe D50 is Here This Summer

Summer is very definitely upon us, and for much of South Africa, that means we can expect the majority of our annual rainfall over the next few months. Now that we’re back in an El Niño cycle, we can expect hotter, drier summers than we’ve had over the last few years, but that doesn’t mean that failing to prepare for rain is a risk worth taking.

As a specialist in flooring and screed preparation products, you’d expect iTe Products to have all the answers when it comes to moisture rising from below – and they do! However, the team also know a thing or two about water coming from the other direction.

Explore ITE Products and discover the innovative DURALiTe D50 for effective moisture management this summer.

Rainproof your style

To us, moisture is moisture, whether it’s rising or falling. iTe Products have therefore used their expertise in all things cementitious to formulate a unique wall finish: DURALiTe D50. This cement-based finishing skim coat offers multiple advantages over conventional skim coats, including the fact that because it’s formulated using cement, it won’t swell or soften when it gets wet.

The best of SA style – and the SA lifestyle

As South Africans, we get to enjoy a wonderful indoors/outdoors lifestyle, thanks to our generally favourable climate. This can be seen in the design of many of our houses, with architects seeking to enable the easy flow of people from inside to outside, or from lounge to stoep.

As a homeowner, it makes total sense that you would also want your chosen décor scheme to flow in just the same way. With DURALiTe D50 from iTe Products, you can achieve exactly that look. It works equally well as an interior and as an exterior finishing compound, and delivers outstanding durability in both applications.

It’s also refreshingly easy to apply over almost any existing surface, and with minimal preparation – simply ensure the surface is dry and sound, and free of dust, dirt and grease. Your walls may be scratched or smooth, rough or painted – it’s all the same to DURALiTe D50. Using professional iTe Tools, you can achieve an irresistibly even finish – and any minor blemishes can be sandpapered to ensure total consistency.

One, two, done…

To achieve the same look inside and out, you’ll need two coats of DURALiTe D50, with the first being a scraper layer. The second layer – at a thickness of 3mm – will give you the beautiful finish your home deserves.

With DURALiTe D50, you can invite the outdoors in – or take the inside, outside. With total confidence in your finishing skim coat come rain or shine, you can live your best life with iTe Products.