Creative Cables: EIVA – Customisable Outdoor Lighting

With EIVA, outdoor lighting becomes customisable. Creative-Cables presents the world’s first wirable IP65 rated lamp holder for open-air & wet environments.

As a continuous development under the slogan ‘your light style’, Creative-Cables introduces a new product dedicated, like always, to a wide audience. Introducing EIVA, an innovation in outdoor lighting.
EIVA is the first wirable IP65 rated lamp holder for the outdoors that can be installed where required. The best part is that it is not already part of a ready-made finished product. This means EIVA is ready for you to create what you need when you need it.

The idea is innovative and simple at the same time, providing the possibility to create not one, but thousands of possible combinations of colorful, durable, practical and functional outdoor lamps to illuminate gardens, terraces and anywhere subject to moisture. By combining lamp holders, rosettes, finishes, colours and nominated lengths of cables, EIVA becomes the perfect proposal for residential and commercial use. Suitable for a house next to the sea or a cabin in the mountains, or bars and restaurants with outdoor spaces, it provides a safe solution resistant to all weather conditions.

Creative-Cables was founded in 2012 and is the brainchild of CEO Luca Novarino: A company which wraps electric cables with various fabrics and colors, and accompanies those varieties with a wide range of over 5000 accessories & components. An unprecedented change of perspective: with all the elements in reach, the customer becomes the designer of their own lamp following their own personal style.

And today marks the next stage of Creative-Cables abilities, with the launch of EIVA, the IP65 lamp holder becomes an unconditional novelty for the outdoor market, complete with levels of protection and guaranteed for performance outdoors, even in the rain. Providing innovation where tradition and technology is combined. Originating from Piedmont, the region of Northern Italy where Creative-Cables was born, an area rich in culture and charm, is a region Luca Novarino shows a particular attachment and gratitude towards, as well as inspiration, so much so that the name EIVA, means “water” in the local Piedmontese dialect.

A system conceived, designed and produced completely in Italy, the core IP65 lamp holder unit, was born from an idea of Novarino himself, and developed by Guido Parenzan, who joined the company in 2019 to strengthen the product design and development team and give life to more and more Creative-Cables solutions thanks to his twenty years of experience in the lighting industry. EIVA is equipped with a special patented insulation system, which allows the use of textile cables outdoors, something that was difficult to achieve before.

All EIVA components have an IP65 rating of protection, including the rosette to connect the light point to the ceiling or wall, as well as the Neoprene cables with a 1mm section as required by outdoor regulations. It is a safe product, thanks to a series of rigorous tests by independent Italian laboratories certifying both electrical regulations and water insulation requirements.

The new collection can be purchased in Italian flagship stores located in Turin, Milan, Brescia, Treviso and Rome, as well as other Creative-Cables stores situated in Munich (Germany), Zagreb (Croatia), Brussels (Belgium), Tenerife (Canary Islands, Spain), Cape Town (South Africa) and Memphis (Tennessee, USA). Further to this, they can also be found within the best lighting, outdoor and electrical retail stores in more than 25 countries around the world.