Maldini: The Creative Mind of Il Loft’s Giorgio Saporiti
When Giorgio Saporiti was a little kid, he used to wonder at the colours, sounds and flavours of nature. As an adult, he was stunned by the masterpieces of great architects such as Gio Ponti and Marco Zanuso, or Frank Lloyd Wright, Mies van der Rohe and Oscar Niemeyer. Giorgio was motivated by the search for beauty, in all its forms.
A love of colour
As an architect and a designer, Giorgio is in love with colours (“without them, there is no life”). However, his multifaceted nature made it possible for him to be, at the same time, also an excellent entrepreneur as well as a living antenna for design and fashion trends. It does not come as a surprise, then, to hear that Giorgio Saporiti is considered by those who know him “an unstoppable ideas generating machine”.
His world of fabrics, furniture, and interiors actually seem to regenerate itself infinitely. This has subsequently given life to creations that have the amazing capacity to both trendy and evergreen. Giorgio’s rational, pure lines are able to bring out emotions. His colour palettes mingle one with the other. His couplings are often hazardous but always end up providing perfect harmony.
Furthermore, these characteristics contribute to the success of the company that Giorgio himself created in 1994, Il Loft, a brand that is now universally recognized as a herald of ‘Made in Italy’ quality.
His recipe for success?
“Designing so that all furniture and interior is a reflection of the client’s taste and soul. So that he or she is happy to live in it”.
“The unavoidable cycle of transformation also challenges our ideas of home. When I create something, I always keep this in mind: interiors will have to be in tune with the ever-changing world around us”.
Il Loft products, therefore, boast outstanding quality. These subsequently and irrefutably epitomise “Made in Italy” excellence and bridge the gap between fashion and design in true Il Loft tradition.
The fabrics, furniture, furnishings, and interiors offer clean, functional lines. Furthermore, these never fail to amaze and kindle emotions. This unique approach to design has transformed Il Loft into an internationally recognised symbol of the best of “Made in Italy” quality.
Giorgio is therefore seen as a master at design and fashion. We appreciate his innate flair for interpreting the latest trends with refinement and a tasteful touch of humour.
Find the latest designs and products from Il Loft now available at Maldini.