Poltrona Frau: 2024 Imagine Collection

Celebrating the creative power of the imagination, Poltrona Frau unveiled its new 2024 Imagine Collection at its flagship store in Paris as part of Paris Design Week 2024 (Maison&Objet).

Featuring the Tableware and Office collections, as well as homeware pieces from the Beautilities collection, created in collaboration with GioBagnara, the display also included the Squash collection, designed by British artist Faye Toogood, and the Parla sofa, created by the design duo Draga & Aurel.

“The featured collections suggest a simple and contemporary elegance, characterised by unique pieces that stand out both individually and in combination with other furnishings,” noted Poltrona Frau of the chosen items that each celebrates Italian craftsmanship at its finest to transform each home environment from ordinary to extraordinary.

“The Tableware and Office collections include precious accessories able to enhance daily life, bringing the union of the most refined Italian Art of Living and know-how to the highest level. It brings together the inimitable know-how of Giobagnara’s finest artisans with Pelle Frau®, a trademarked special leather by Poltrona Frau that can guarantee water resistance, breathability and resistance to rubbing and stains, encapsulating the highest values of elegance, quality and beauty.

“Crafted with utmost dedication in a perfect synergy of production mastery, innovation, and aesthetic value, each element of the Beautilities collection, meanwhile, reflects the rich artisanal heritage rooted in tradition but projected with enthusiasm towards the innovation, creating new perspectives for living domestic with enhanced mental, physical and social well-being.”