Eye-popping designs and vibrant colours – these are the trademarks of the international design house, il Loft, with exquisite furniture offerings made in Italy – yet extended to the borders of the earth. These magnificent collections are now available in South Africa exclusively through agents, Maldini.
With dozens of shops on five continents, thousands of products; interiors designed from ‘a to z’ for many sport, music and show-business celebrities as well as for entrepreneurs, collectors and personalities of the financial arena, il Loft brings beauty and innovation to the furniture design industry.
The world as a whole is the marketplace addressed by il loft, the company that Giorgio Saporiti created in 1994 after decades spent working as co-owner and art director of Saporiti Italia and after 15 years of collaborations with Ottavio Missoni in the development of stages for catwalks and textile-related products such as carpets and tapestries.
The success that this brand has been able to enjoy stems directly from the guarantee of quality that it is able to provide to its audience through the design, development and production of tailored and rigorously made in Italy solutions.
All furniture, complements and decors by il loft are first born into Giorgio Saporiti’s creative mind and are developed and produced in his Gallarate factory, west of Milan. Here, a team of specialized craftsmen works wood, steel, plastics. Here, skilled fabric experts weave, colour, couple fabrics and cover the polyurethane or dacron padded seats. And it is again here that, after the maestro has completed the design phase, teams of engineers and interior designers leave heading for the States, Russia, the Middle East and the many locations in Europe in which enlightened customers have requested that very particular living concept – il loft branded – that has made the company well known around the world.
The real passion and love for colour that has always characterized Giorgio Saporiti’s work, together with the essential lines of his design and with the guarantee of a 100% made in Italy craft-based production make il loft the perfect herald of Italian design around the world. And each piece of furniture a living witness of how tradition can happily make the eye to modernity.
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