iTe Products: Embracing Change

The transition from autumn into winter brings about many changes: days are shorter, mornings are fresher, and evenings are cooler. Naturally, it’s also a time when we’re less inclined to spend time out of doors (unless it’s to stroll through a park and enjoy the colours of the falling leaves).

During autumn and winter, home once again becomes a place of sanctuary – a place where we can feel safe and warm. Spending more time at home also means that we see our surroundings with fresh eyes, and we might perhaps be inclined to be more critical of aspects of our décor that we had previously not especially noticed, or simply accepted.

Time for a change

In other words, this is the perfect time to get in tune with the cycle of the seasons and bring in some changes. In this blog, we’ll be taking a look at options for one of the most important parts of your house: your floors.

In addition to their obvious structural roles, floors form the canvas or backdrop to your entire décor scheme – but that’s not to say that they must be neutral or bland. Rather think of your floor as an opportunity to express yourself – they can form the ideal counterpoint to your artworks, furniture and other treasures.

Starting from the ground up, your floors aren’t just something underfoot. They are in fact the foundation of your entire décor scheme, and an opportunity to express yourself.

Screed floors are understandably popular in South Africa, as they’re hard-working, practical, and cool to the touch in hot weather. From this starting point, iTe Products has developed a revolutionary new approach to screed floors that combines limitless decorative potential with the known characteristics of screed.

A new approach to decorative flooring

Given that CEMOX was developed by flooring experts iTe Products, its quality and reliability are beyond question. CEMOX has been formulated to work seamlessly in conjunction with the iTe Products flooring system, a product-by-product, layer-by-layer solution to common flooring challenges including the presence of moisture and issues with underlying substrate.

CEMOX

Once these problems have been addressed, you are free to express your creativity using CEMOX. Developed using the latest European technology, this cementitious screed is made up to your custom colour requirements. Skilled installers can introduce unique patterns using the ‘beton ciré’ effect, with the end result being a mirrorlike surface that is flat, super-smooth and non-slip.

For a contemporary, sophisticated urban look and feel, CEMOX from iTe Products is the ideal choice when you want to make a change that you’ll love, and that your visitors can’t fail to notice.

A work of art you can walk on

Your home should be a reflection of who you are – and as unique as your personality and tastes. That’s where DECORiTe Painterly Finish from iTe Products comes in. With DECORiTe, no two floors are the same – each has its own individual character.

DECORiTe

As the homeowner, you have an almost limitless range of options – simply select your preferred paint colours, and these will then be hand-installed by trained technicians. Once your new DECORiTe floor has been sealed, you will have a beautiful and durable screed surface you can be proud of – and that can serve as the basis for a whole new décor scheme for your home.