Wellies by the door, cosy log fires and hearty suppers around a big kitchen table. This is Sanderson country. Hand-drawn designs and English garden palettes bring a timeless and easy elegance to modern family life and offer the warmest of welcomes. Simply put, it feels like home. Now available through agents Black Fabrics!
As one of the oldest surviving English soft furnishing brands, Sanderson is famous today for a signature style that is informed by their heritage and designed for modern living. The look combines classic, hand-drawn patterns with fresh, vibrant colours that are elegant yet easy to live with. Sanderson belongs in family homes where style matters but not at the expense of comfort.
When you bring Sanderson into your home, you get that indefinable sense of reassurance from a brand with a great history. Their ancestry dates back to 1860 in Islington, London, where Arthur Sanderson began importing luxury French wallpapers. By 1881, Arthur Sanderson had built a wallpaper factory in Chiswick and was producing ranges under his own name.
Three of his sons had also joined the business, which was renamed Arthur Sanderson & Sons. When Arthur died in 1882, the company continued to flourish as a family business. By 1899, Sanderson had the largest wallpaper showroom in London and the company was exporting to the British colonies and the USA.
Fabrics followed and in 1919 the company opened a textile-printing factory in Uxbridge, producing Sanderson’s own range of fabrics and firmly establishing the brand as a British favourite.
1940 saw two major changes to the business. War had broken out across Europe, resulting in paper shortages and a need to redirect production to the war effort. This halted any new collections until 1950. Sanderson also bought the design archives and existing wallpaper stock from Morris & Co. an equally famous brand, which had gone into voluntary liquidation. The Morris & Co. name and heritage was therefore preserved and still remains part of the family.
The result is an exquisite mix of globally renowned fabrics. Thanks to Black Fabrics, these magnificent offerings are now available in South Africa. Take a look at some of our favourites:
Contact: Black Fabrics