Madrid Design Festival:The invisible thread that runs through the sensations of the Mediterranean lifestyle.
Inspired by the Madrid Design Festival’s theme “invisible thread”, Gandia Blasco Group will host a curated show by Marta Valea of the Caotics art gallery until 1 April 2025.
Titled Connection, the exhibition seeks to connect different forms of expression in the same space through a poetic dialogue between design, art, and craftsmanship, tracing an invisible thread not only between disciplines but also around the sensations and emotions inherent to Mediterranean culture and its conception of outdoor spaces.
“Inspired by the central theme of Madrid Design Festival 2025, the Connection project emerges as an exploration of the ‘invisible thread,’ drawing inspiration from the concept of the Red Thread: that thread of red wool that conceptually connects everything we are and everything around us,” explains the Gandia Blasco Group. “This symbolic thread unites diverse forms of expression within a single space, with the aim of conveying to the viewer emotions deeply linked to moments of enjoyment in the Mediterranean: its colors, its culture, and its unique atmosphere.”
Connection will introduce two new collections to the public: the Onda collection of handcrafted tapestries and rugs, designed by Charlotte Lancelot for GAN and a selection of pieces by 19 artists, artisans, and designers from the Caotics gallery, curated by its director, the art consultant Marta Valea and the creative and communications director of Gandía Blasco Group, Alejandra Gandía-Blasco Lloret.
Just as Charlotte Lancelot’s textile proposals are capable of providing a more artistic, sensory, and enveloping atmosphere to a space, the pieces of the 19 artists, artisans, and designers from the Caotics gallery pull on that same thread, establishing connections in the realm of sensations and emotions that give each space of the flagship store an artistic perspective and enhance its Mediterranean character, connecting with each of the group’s brands in a different way according to their essence.
“The idea was to connect not only with the Mediterranean universe of Gandía Blasco Group through craftsmanship, traditions, materials and textures, but also at the level of the sensations linked to its brands, such as nature, contemplation and calm,” notes co-curator Marta Valea.
Connection will be on show until 1 April 2025 at Gandio Blanco’s flagship store in Madrid.
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