Maison&Objet
A highlight on the annual design calendar, Maison&Objet is excited to announce changes to the fair, including the introduction of a brand-new concept – Women&Design by Maison&Objet, which will aim to identify, promote and facilitate dialogue between women from all over the world who are driving innovation, redefining standards and having a major impact on the decoration, design and art of living industries.
“As we celebrate 30 years of success, Maison&Objet is innovating and restructuring its offering between its two redesigned sessions in January and September, with different content foraudiences whose needs have changed,” says the company.
“This strategic focus reinforces our role as a business partner for buyers and sellers from all over the world. It is enhancing the power and relevance of an international ecosystem, with in-person meetings at the show and in the city twice a year, and online meetings with MOM throughout the year.”
“We’re amplifying the distinct strength of each of our two editions to take an even more specialist approach. By refining our ‘in’,’off’ and ‘online’ propositions, we’re offering a more effective choice to every participant in the design, decoration and lifestyle community according to their needs,” adds Melanie Leroy, Managing Director of SAFI: Maison&Objet, MOM and Paris Design Week.
Visitors to the January edition can look forward to premium displays and limited-edition designs as the show redefines itself as a Collectible Design edition for exceptional residential projects, with a specific range for the needs of the premium hospitality sector. At the heart of the Signature sector, a showcase will be dedicated to a selection of limited-edition furniture and unique pieces. Around 20 designers will be on show in a capsule designed to reflect the unique and remarkable nature of their creations.
The January show will also include a new event called What’s New? In Hospitality dedicated to the rising star of interior architecture and designs and will also offer plenty on the fashion and homeware front.
Meanwhile, visitors to the fair in September can look forward to discovering plenty of emerging designs and designers. “September is intensifying its role as a revealer of the emerging and innovative creative scene, fuelled by young designers and the off-events held during Paris Design Week,” explains Maison&Objet.
“The edition is proving to be essential for young start-ups – revealed in particular by the Rising Talents Awards programme – but also for designers or brands that are just starting out, thereby ensuring they come across the best commercial opportunities.” Guests can also look forward to a bigger and better Cook&Share show with a now annual event and more meetings.
“This new direction is a response to the expectations of our customers, buyers, specifiers and brands. In a changing world and a turbulent economic climate, I wanted to establish an ongoing dialogue with them through surveys, interviews and polls to analyse their needs in even greater detail, both in France and internationally,” notes Leroy.
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