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Bedrooms May 1, 2024

Introducing the Stylish Oak Edge Bed Frame with Headboard by Sloom

Sloom, the pioneering South African mattress brand renowned for revolutionising the sleep industry with its innovative mattress-in-a-box concept, continues to redefine the sleeping experience with its latest offering – the Sloom Oak Edge Bed Frame with Headboard.

Since its establishment in 2016, Sloom has remained committed to simplifying the mattress buying process for consumers in South Africa. By cutting through the confusion and frustration often associated with traditional mattress shopping, Sloom has made quality sleep accessible to all. With a dedication to transparency and customer satisfaction, Sloom delivers directly to consumers, eliminating the need for intermediary markups and ensuring a hassle-free experience from purchase to slumber.

Founder of Sloom, Rudo Kemp, shares the inspiration behind the brand’s mission, stating, “We noticed the overwhelming array of mattress options in the market, each claiming to offer the ultimate sleep solution. We wanted to cut through the noise and offer customers a straightforward, high-quality mattress option that truly delivers on comfort and durability – all while being comfort-adjustable to suit every sleeper’s needs.”


In addition to the recent launch of the Sloom Linen Range and Height-adjustable Pillows, the team is thrilled to introduce the Sloom Oak Edge Bed Frame with Headboard, designed to perfectly complement the Sloom Mattress.

Crafted with precision and attention to detail, the Oak Edge Bed Frame features a modern design and is available in a range of sophisticated colors, including Chalk, Mouse, String, Black, and the signature Sloom Scandi Grey. Made-to-order and priced from R10,000 for the Queen size, this premium bed frame is constructed from high-quality oak and premium fabric combinations, ensuring strength, durability, and timeless elegance.

“The Oak Edge Bed Frame embodies Sloom’s commitment to quality, comfort, and style,” says Rudo Kemp. “We wanted to offer our customers not just a mattress, but a complete sleep solution that enhances the aesthetic appeal of their bedroom while providing unparalleled comfort and support.”

Visit Sloom to explore the full range of products and transform your bedroom into a haven of relaxation and style.

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