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Bedrooms Sep 27, 2023

Sloom launches new Colourways for their Bed Frames

Local bed company, Sloom.co.za is one of the first bed-in-a-box concepts to launch in South Africa and, to date, the only comfort-adjustable mattress available.
Since inception they have added accessories such as the Height-Adjustable Sloom Pillow and bedding to their offering; as well as their bed frame with headboard. Now, customers can enjoy a customised colour option for their bed frame and headboard to ensure an even smoother (and very comfortable) bed-shopping experience suited to their preferred decor style.

When choosing the new colourway offering for our bed frame, we searched for, and identified, the current popular colours for bedroom decor, and you guessed it, neutrals are a timeless favourite! In response, we carefully selected four swatches to cater to different preferences: Chalk, an almost white shade for those who prefer a light aesthetic; Mouse, a soft light grey option for those seeking a gentle neutral tone; String, a natural beige choice that adds a modern and warm touch; and Midnight Black that offers a bold and striking look. While we could have offered a wide array of colours, our focus is on simplifying the bed shopping experience for our customers. Too many options can often complicate decision-making. Hence, we streamlined the selection process by adding only the top four colours, ensuring ease and convenience for our valued customers.” says Susan Kemp, Design Director at Sloom.



Just as our modular mattress is designed for every type of sleeper, we aim for our bed frames to suit every type of decorator. With the addition of four new swatches, we set the stage for personalised comfort and style,” she adds.

Sloom’s high-quality, strong, and durable bed frame with headboard is specifically designed for the Sloom Mattress. Easy to assemble and modern in design, the perfectly spaced slats allow good airflow for your mattress.



Sloom has been a game-changer for us as a family, and it’s an excellent selling point for potential guests since we’ll be renting out our holiday home. It’s a win for everyone since the name itself has proven itself! The new colourways are JUST GORGEOUS, and the String is the perfect neutral for any bedroom. Putting together the bed was smooth and easy – I did it myself. I am smitten.” – Lee van Wyk, loyal customer and decor enthusiast from Good Finds.

The Midnight Black colourway has a rub count of 30,000 due to it being a darker colour. The lighter-colored fabrics are coated with a stain-resistant finish with a rub count of 50,000. This means that your headboard will maintain its new appearance for a longer time and can be easily cleaned by wiping it down with mild detergents.




To customise your Sloom Base and Headboard, simply visit the Sloom website and their friendly customer service team will assist you. As the beds are hand-made in Cape Town, there is a 2-week lead time on orders.

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