About True Design
TRUEDESIGN has built a reputation as a significant player in the South African furniture-design market. We provide a full spectrum design service, from conceptualization through to project management & installation for domestic, retail, hospitality, and corporate clients.
Our delivery of the world’s best designer furniture to the local market is at the core of our business philosophy. We are committed to providing only the best and authentic design products to South Africa.
We represent brands such as CASSINA, MOROSO, DIESEL, KARTELL, CAPPELLINI, ZANOTTA, KARAKTER, NEMOLIGHT. They are a true reflection of success each with their own rich history, pioneering the trends of design and product technologies. All product we supply are crafted to the highest standard, our range consists of sofas, armchairs, table, chairs cabinets, lighting, décor accessories and much, much more!
We currently operate in two showrooms, Cape Town, and Johannesburg. Our team of professionals are well equipped to provide excellent client-services.
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Marcia loves True Design
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Cassina’s Le Corbusier® Collection: Timeless Icons at True Design
This year, Cassina celebrates six decades of continuous production of one of design’s most revered collections: the Le Corbusier®, Pierre Jeanneret®, Charlotte Perriand® Collection. More ...
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Moroso x Lane Crawford: A Sculptural Showcase of Italian Design at Pacific Place Hong Kong
This September, Hong Kong welcomes an extraordinary meeting of Italian artistry and contemporary design as Moroso unveils its exclusive installation for Lane Crawford Bespoke Italia ...
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Cassina at 60: A Bold New Chapter in Design Legacy – Available at True Design
Few brands carry design history quite like Cassina. Founded in 1927 in Meda, Italy, the house ignited Italy’s industrial design movement in the 1950s, shifting ...
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Cassina Lighting Arrives in South Africa: Sculptural Italian Design Through True Design
Since 1927, Cassina has been at the vanguard of Italian design, shaping the transition from artisanal craft to industrial production while never losing its devotion ...
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Where Form Follows Light: Experience Nemo Lighting’s Iconic Masterpieces at True Design
Where form follows light, Nemo Lighting leads. Since its founding in Milan in 1993 by Franco Cassina, the brand has consistently redefined the boundaries ...
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Clay by Zanellato/Bortotto x Moroso: Where Sculptural Form Meets Ceramic Soul
In Clay, the latest collaboration between design duo Zanellato/Bortotto and Moroso, form and material come together in a quietly radical way. Inspired by ...
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