Vega launches SA’s First Brand Council
For the first time, local students are being given a voice and a platform to implement change and influence designer and industry trends within South Africa.
Vega, a brand of The Independent Institute of Education (The IIE), is proud to announce that 11 of its students will form the Brand Council South Africa (BCSA) Student Council, which will contribute towards the BCSA’s vision of creating a unified voice for the professional branding community in South Africa.
The BCSA Student Council is a first for South Africa’s branding industry, and was established to provide young people with a seat at the table, giving students a platform to participate and have their say at an industry level. This council will provide students with the opportunity for their voices and ideas to be heard and to start creating industry standards for the progression of the sector.
“It’s vital that we encourage more young people, especially those at tertiary level trying to enter the industry, to get involved and be aware of the issues facing the branding community at large,” says Anli Grobler, Senior Academic Navigator and BCSA board member. “We also have a responsibility to nurture the next generation of professionals, to ensure the industry’s sustainability going forward.” Vega is currently the only higher education institution that is part of the BCSA, but the organisation aims to attract more schools and students to take part in the future.
“While the BCSA Student Council is currently made up entirely of students from Vega, the aim is to work towards attracting students from a variety of institutions to join, in order to increase student involvement across the industry,” says Grobler.
We look forward to the growth and success of the council as they make their mark on industry trends in South Africa. Find out more about and follow updates at Vega.