Willowlamp Winning Light Design
“Ball chain is our medium. Ceilings are our canvas,” explains Willowlamp founder and creative director, Adam Hoets of his company’s creative approach.
World-renowned for its winning lighting designs, Hoets and Willowlamp consistently wow with new and innovative works that shine a light on the future of design, whether it’s a ceiling scape designed for a hotel, like the latest project commissioned by Rockwell Group for TAO Group Hospitality, or the company’s iconic Protea chandelier – perfect for the discerning homeowner.
With bold, sculptural, and daringly oversized designs, Willowlamp is particularly well-known for its statement lighting pieces.
One of these is the A-Peal Chandelier, which perfectly showcases the ball chain medium and the team’s skills.
“The A-Peal Chandelier combines artistry and innovation, resulting in a mesmerising centrepiece that will elevate any space with its unique design. The intricate arrangement of the ball chain creates a captivating play of light and shadow, casting a soft, inviting glow that fills the room,” says Hoets.
“Handcrafted with meticulous attention to detail, this chandelier is a true testament to Willowlamp’s artistry and craftsmanship. The fluid lines and organic form of the A-Peal Chandelier bring a touch of nature-inspired elegance to any home or office, whether you choose the single-tier option for a more intimate setting or the two-tier version for a grand statement.”
The company’s immense success today is all built on a simple idea Hoets had years ago: a patented notch system, which allows strands of metal ball chains to be notched into laser-cut stainless steel frames.
This, along with endless creativity when it comes to dreaming up bespoke designs inspired by nature and geometry is what made Willowlamp the guiding light in design it is today.