Trend Alert: It’s The New AYNO Lighting Range by Midgard
Presented for the first time as a prototype at imm cologne 2020 and now ready to market: let’s take a look at the new AYNO range of lighting by Stefan Diez for Midgard.
On the market, in Midgard’s AR app and on the list of nominees for the German Sustainability Award Design Designed by Diez Office (Stefan Diez with Lina Fischer) for Midgard, AYNO instantly became one of the show’s most celebrated highlights at imm cologne 2020.
The lamp is now available as a table or floor light in three different sizes (S, L and XL). Each model is fitted with a textile-coated cable in neon orange or, new, in a neutral black. The AYNO lighting range can be purchased via various channels: at the Midgard online shop (midgard.com) and at selected retailers in Germany and many other countries. Advance orders can be placed now; the new AYNO lights are scheduled to ship in October 2020.
Those who want to bridge the waiting time, can check out Midgard’s augmented reality app to find the perfect place for AYNO in their home: only a few clicks are needed to create a photo-realistic impression of AYNO in your personal environment and to configure the lamp according to your individual preferences. In order to provide a visual impression of the variety of designs in the range, all three AYNO variants are available as configurable 3D models on the Midgard website – as is also the entire Midgard product portfolio.
As the first new Midgard design since the 1950s, AYNO is not only completely made in Germany, but also meets today’s sustainability requirements in many aspects. Thanks to the minimalist and slender construction, the lamp uses a minimum of materials and resources. The three primary materials – steel, fibreglass and ABS/PC – are already largely recycled and can be completely recycled. Furthermore, no tools are needed to assemble, maintain or repair AYNO. And last but not least, the lamps ship in space-saving cardboard boxes. Thanks to these criteria, AYNO has been nominated for the German Sustainability Award Design, which will be presented for the first time this year. The finalists and winners will be selected at the end of September and at the beginning of December respectively.
What is clear already is the lamp’s unbeatable price: the smallest version of AYNO will cost less than 200 euros.
The AYNO collection is absolutely independent in terms of technology and design. As with all Midgard lamps, functionality is given top priority. Through the use of LED and low voltage technology, it was possible to reduce the textile cable’s diameter to a minimum. At present, the cable is available in two colours: neon orange and neutral black.
Furthermore, the use of LEDs has allowed the design of an ultra-light, conical lampshade made of unbreakable and recyclable polycarbonate. Therefore, AYNO needs no traditional components such as counterweights, springs, ball joints, pivot joints or tilting joints.
For more visit Midgard.