The new Brand Experience Centre at Bravo Brands

Bravo Brands, Africa’s leading home and lifestyle comforts manufacturer, has opened its second brand experience centre in Kramerville.

Leader in home comfort!

The new Brand Experience Centre unites Bravo Brands’ entire portfolio of brands, including Alpine, Edblo, Gommagomma, Grafton Everest, King Koil, La-Z-Boy, Nouwens, Sealy, and Slumberland, into one holistic consumer experience. This reaffirmed the company’s position as a leader in home comfort! Located in the heart of Johannesburg’s design district, it is easily accessible and conveniently close to Sandton, the city’s business hub, to meet customers where they are.

“Driven by unprecedented change in retail, shopping behaviour and consumer expectations accelerated by the impact of the pandemic, it is imperative that we create a valuable shopping experience for our customers,” says Dave Govender, CEO of Bravo Brands.

Home functionality is key

Homes today need to be multi-functional and appropriate for living, working, and socialising. There has been an increased need for seamless integration of different living areas, which allows a home to become a space to motivate, inspire, relax and recharge. For greater functionality, retailers have guided customers on combining core and statement furniture pieces.

South-African craftsmanship & design

“Although we have seen a shift in customer behaviour with an increase in online shopping and eCommerce, customers still require the physical brand experience where they can look, touch, feel and see how furniture pieces integrate and come to life in their homes. With the Bravo Brands Experience Centre launch, we enable South Africans to visualise the inspiration they are discovering online in a tangible way while making proudly South African craftsmanship and design more accessible through the space.”

Kramerville has evolved from a previously industrial area to the hub of creative design and décor that it is today. In addition to the lounge, bedding, and flooring solutions, the district has a wide excellent range of homeware, lighting, appliances, fabrics, catering, specialised events, and beautiful places to eat and drink. 

You can visit the new Bravo Brands Experience Centre at 16 Desmond Street, Kramerville (Corner 3) or visit them online