Storytelling Through Design: Roche Bobois Speed Up Collection Turns 20

There is no secret that the essence of storytelling through design lies in intention, and Roche Bobois has long understood this principle. Pieces are not simply placed but thoughtfully chosen, each contributing to a narrative that unfolds across a space. Two decades ago, that narrative took shape through the collaboration between Sacha Lakic and Roche Bobois. The Speed Up collection emerged as a bold expression of innovation, seamlessly and timelessly blending design with technology, infused with an energy rarely seen in furniture. Defined by its dynamic lines and automotive-inspired aesthetic, it remains sleek, aerodynamic, and unmistakably modern.

As the Speed Up collection celebrates its 20th anniversary, it enters a new chapter of reinvention. Iconic pieces are reinterpreted with a renewed sensibility while preserving the spirit that first defined them. At the centre of this evolution is a contemporary armchair that is sculptural, refined, and forward-looking. Its aerodynamic silhouette evokes movement, as though shaped by airflow itself, while its continuous curves create a form that feels both bold and inviting.

Placed within an interior, it becomes more than seating. It becomes a focal point—an object that draws the eye, anchors the space, and encourages interaction. Around it, the room begins to assemble itself through layered textures, curated objects, and subtle contrasts that together create an environment that feels expressive, personal, and lived-in.

Lakic’s design language has always been rooted in motion. His background in motorcycles and futuristic automotive design informs a creative approach defined by speed, precision, and flow. Yet beneath this technical influence lies a softer sensibility, with forms that feel intuitive and organic, where structure meets fluidity and logic is balanced with emotion.

This duality is also reflected across the broader Speed Up collection. It is an ongoing exploration of material and form, where bold silhouettes meet high-tech functionality and glossy lacquered surfaces capture shifting light throughout the day. Each piece reveals a careful study of materiality, allowing a functional transformation of objects into sculptural expressions of movement, resulting in refinement and elegance.

Ultimately, storytelling through design is not about filling a room, but about shaping an experience. With the Speed Up collection, that experience is one of energy, innovation, and perpetual motion, captured in forms that continue to evolve while remaining unmistakably true to their original character.

Contact Roche Bobois for more.