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Feb 19, 2020

Re-Imagined With Samsung Galaxy Note

Gufram, the Italian design brand that has always distinguished itself with its radical and disruptive approach, has been invited by Samsung to design four new benches. The project has been made possible thanks to the innovative Galaxy Note smartphones technologies.

The brand – which since its birth in 1966, has created icons of design which have become part of the collective imagination thanks to a nonconformist approach based on both aesthetic experimentation and technological research – cooperates with the high-tech colossus in a project which subverts the image and the use of urban furniture with an imaginative look, enabling the public to interact with the space in a manner never seen before.

The first two benches presented were the Cloud Bench surmounted by an enormous white cloud, and the Nature Bench with its broad leaves. They’ve been then replaced by the Love Bench in the shape of a heart, and by the Family Bench – born from the concept of a female student of the IED Istituto Europeo di Design in Milan.

As the names themselves evoke, the first two projects draw their inspiration from clouds and from nature, while the other two are an homage to love and the family, underscoring the radical, pop and playful spirit of Gufram.

Dealing with street furniture for the first time, the brand confirms the ability to interpret innovation, creating furnishings which lie outside the canonical schemes of industrial design and overcoming the boundaries of “softness” on this occasion, beginning with an experimentation tied to materials such as cement and metal.

The idea for the project came from M&CSaatchi and focuses on the Galaxy Note and its S Pen, the perfect tools to design and to make Gufram’s ideas real.

The benches for Milan are thus a tangible example of how creativity can go beyond the bounds of the ordinary and of how imagination can become reality.

For more visit Gufram.


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