A new luxury tower in Dubai named “I Love Florence” will be the first in the world to carry the “Roberto Cavalli” brand, bringing the glitz and glamour of runway to private homes. For the first time, Roberto Cavalli designs the interiors of an iconic residential tower with a range of exquisite home accessories and ornate fittings from Cavalli interiors.Gian Giacomo Ferraris, Chief Executive Officer of Roberto Cavalli, said at the launch in Dubai: “I see a strong correlation between Florence and Dubai, with both cities projecting elegance, art and design in everything they do, each in its own way. The new tower will embody Roberto Cavalli’s passion for beauty, design and celebration of Italian craftsmanship. It will encapsulate the high-end luxury our fashion house has been famed for. The rich interiors of Roberto Cavalli will project bespoke living spaces adding depth, character and style. They will be an embodiment of all the strength and glamour of the maison ‘Roberto Cavalli’ lifestyle, delivering energy, prestige, emotion, success, and desire to experience.” He added: “We are excited to work on this project that combines the sophistication of fascinating Florence with the famed luxury of dazzling Dubai. The interiors of the lavish 34-storey waterfront skyscraper, located in one of the world’s greatest urban transformations, will offer its residents a refined living experience that also echoes the romantic vibes of the rustic streets of Florence.” Presenting Cavalli’s take on elite homes on par with luxury and fashion. Downtown Dubai Developed by the largest property developer Dar Al Arkan, the I Love Florence Tower reaches 34 storeys. The apartments presenting unparalleled views of Dubai’s most dynamic areas, sea and of dramatically lit water canal. Blending elegance, contemporary design and luxurious spaces with awe-inspiring views! Reflecting inspirations from the impressive fashion heritage of Florence, the interior designs are impeccable with intricate detailing, rich textures and prominent patterns. The exclusive apartments exude Italian opulence and class. See the new Roberto Cavalli Home Interiors range at Casarredo. Contact: Casarredo
SA Décor and Design is a media house specialising in the publication of an annually released hardcover sourcing guide for the Décor and Design industry, as well as a content rich website and blog which work in tandem to support our diverse selection of advertisers. Our platforms have been thoroughly utilised in the South African market and abroad for the past nineteen years.