Share on...

Furniture Apr 22, 2024

Woodlam: Delivering Beautifully Designed Furniture

Since coming to South Africa from Denmark in 1980, Soren Lassen has been involved in moulded plywood, furniture design and manufacturing. He has always believed that the most important aspect of furniture design and manufacturing is the people involved in the process, as the people are our craftsmen and women, the heartbeat of our business. 

Sustainability, design innovation, and customer satisfaction are values Woodlam constantly strives towards and Woodlam’s goal is to deliver beautifully designed furniture that encompasses these values, creating a fusion of Scandinavian and South African design and craftsmanship. 

“How does one achieve real customer satisfaction when it comes to furniture? I have always tried to make our furniturestronger than it needs to be and ultimately good looking. But really what it comes down to, is that you have to make furniture that is comfortable, otherwise, why have a good looking chair? That’s what we have been trying to do over the last 33 years at Woodlam.” – Soren Lassen

Last year, 2023, Soren attended a design show in Milan and the take away was a design focus, as well as investment, into creating furniture that is more sustainable – researching new materials, using recycled materials and finishes that are non-harmful to the environment, and what was most interesting to Soren was making furniture that can last.

In Milan, Soren also saw what furniture was still in fashion. Even though South Africa tends to be a few years behind on the latest trends, there is no doubt that the top chairs are still the tub chairs – chairs that have a moulded u-bend design. These chairs are very versatile in their usage, from cosmetic bedroom chairs for putting your lipstick or shoes on, to home office chairs. In the same breath tub chairs are still classic dining pieces for any restaurant, hotel lobby or the office boardroom.


All Woodlam products are crafted to present the best possible design and quality to suit the environment in which they will be used. Wooden frames can be stained to enhance the wood grain, or painted for that trendy bohemian look. They can also upholster any seat to suit the client’s specification, including client’s own fabric.

For more visit Woodlam.

You might also like.

Leave a comment/Ask a question

Your email address will not be published. Required fields are marked *

Visit SA Decor & Design on social media

Interested in advertising with us? Find out how