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Roche Bobois Presents A Flagship Collection By Joana Vasconcelos

In celebration of Roche Bobois’ sixtieth anniversary, the brand has decided to continue the dialogue with Joana Vasconcelos by asking her to design a line of seating and decorative accessories as the flagship collection of the year.

Maintaining the point of view of an artist rather than a designer, she took on the challenge of designing pieces intended to interact with a wider audience. By transposing her themes and questioning to everyday objects, she offers her vision of the world adapted to the organisation of living spaces.

The end result is a series of multifunctional pieces that are playful, alluring and optimistic.


“When we approached Joana Vasconcelos to collaborate with Roche Bobois, we had two wishes in mind. Our first intention was to give voice to a contemporary artist who is touching yet surprising, and to offer her to work with an unsual medium of expression: the functional object. But above all, our goal was to offer our clients the chance to bring home a piece of a dream: a creative, flamboyant and delightful collection, an optimistic and quirky version of our French Art de Vivre, as transcended by the eye of Joana Vasconcelos.’’ Nicolas Roche.


Joana Vasconcelos offers a series of sofas with fluid, organic and generous shapes that can be composed and combined according to one’s wishes. The colours reflect Joana Vasconcelos’ optimism and creativity: direct, fresh, tart and deep shades are united yet outlined by the black stripes. The backs are all mobile and independent, allowing free form for each sofa. These pieces give full freedom to design your own comfort … either sitting or lying down.


Four rug designs complete the collection. Three of them include original drawings by Joana Vasconcelos, reproduced in flamboyant hues by printing process: two rectangular designs with a black or light background, and a circular design.

The fourth design is tufted and embodies certain codes of the artist’s artworks: organic, colourful and alluring shapes create an original form, their relief is brought to life by varying thicknesses contrasting against the black background.


The collection of cushions includes patterns from the artist’s original designs, printed and embroidered, with white or black backgrounds. It is available in three sizes, for a total of six different designs. This collection reflects the fantasy and chromatic exuberance emblematic to Joana Vasconcelos’ work.

For more visit Roche Bobois.

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