Roche Bobois: celebrating French art de vivre

With years of experience and a smorgasbord of cool designs by the best designers in the business at their fingertips, Roche Bobois is all about celebrating French art de vivre around the globe.

Drawing on this and its reputation as one of the preeminent luxury furniture retailers in the world, Roche Bobois recently collaborated with the Kretz family to decorate and furnish a multi-million Euro apartment for the Netflix series L’Agence.

“We collaborate regularly with the production tea of the series L’Agence about a luxury real estate company run by the Kretz family,” says Roche Bobois.

“For one of the episodes in season 4, which is currently being broadcast on TNC-TF1 (and on Netflix in a few weeks), we worked with the real estate team to facilitate the sale of an exceptional 7 million Euro Parisian apartment once owned by the iconic Saint-Laurent-Bergé couple. This is because, estate agent noted ‘A potential buyer can’t imagine herself in an unfurnished apartment located in a luxury 17th century building that offers views of the Dome des Invalides and the Eiffel Tower from every window,” so the real estate agents suggested furnishing the apartment using a partner furniture brand.”

In the episode currently showing, Sandrine Kretz and her mother, Marjorie, visit the RocheBobois showroom in Saint Germain to select furniture for the apartment. The buyers then return to see a fully decorated apartment, complete with iconic pieces from Roche Bobois’s Bubble, Shark, Speed-Up, Legend, Primordial and Eden-Rock collections. The highlight for the buyer though, is the 180 square-metre private garden with a Mah Jong Outdoor sofa.