Moroso unveils its 2025 collection: Normal / Non-Normal Salone 2025

“Normal” is often what goes unnoticed, considered “appropriate,” predictable—safe, and even convenient. It is the open door, the unchallenged space, a world stripped of risk, emotion, and provocation. Yet, normality is an illusion—an awareness heightened by the present moment, essential for nurturing security, perspective, and new horizons. “Normal” is interference—an invitation not to conform. Be inspired with True Design.

With this notion in mind, Moroso unveils its 2025 collection, transforming the flagship store at Via Pontaccio 8/10 into a landscape of contrasts. In this space, seemingly opposing worlds coexist in unexpected harmony. This act of defiance counters the prevailing desire for simplification, presenting an approach that views space as a network of intimately interwoven events. Here, “normal” is no longer a static condition but a polymorphic, shifting force, reconnecting design to an aesthetic awareness that, in its apparent sobriety, reveals a universal language.

A bold leap forward, this vision reimagines the home as a stage where the theatre of living unfolds—framing a return to products designed specifically for residential use. The journey begins with comfort, highlighting Moroso’s commitment to exploring its many interpretations, reconnecting comfort with people through sensorial experiences rooted in deep, all-encompassing bodily sensations. This journey, in essence, is a topography of living to be explored through the works of Patricia Urquiola, Garcia Cumini, and Zanellato/Bortotto. These true coordinates guide us through a discovery of materials, fabrics, and craftsmanship that, in their complementarity, encapsulate some of the most significant aspects of contemporary design culture.

If Cuadra-Soft, the modular sofa by Patricia Urquiola, embraces comfort as the starting point for rethinking design through the principles of sustainability and circular economy, then Me-Time by Garcia Cumini offers a purely emotional invitation—a call to pause, to linger, to reclaim the art of simply being. A dichotomy between the rational and the instinctive, the conventional and the informal, which, in its profoundly human essence, underscores the importance of craftsmanship—beautifully expressed through the experimental use of fire-glazed ceramic in the Clay armchair by Zanellato/Bortotto.

This exploration, far from being elitist or nostalgic, looks toward the future, enriched by a selection of three projects developed by students from HFG, Staatliche Hochschule für Gestaltung Karlsruhe. These projects, guided by Dutch designer Wieki Somers and supported by Moroso, serve as a prologue to something yet unseen—three-dimensional projections of a “normality” still in the making.

Such “normality” is ultimately sublimated in Lo spazio è un’illusione (Space is an illusion), an exhibition that pays tribute to Nanda Vigo. It offers a curated selection of lamps and objects from the Archivio Eredi Nanda Vigo. These works, in harmony with the designer-artist’s vision, play with perceptual ambiguities, maintaining a delicate equilibrium between intimacy and appearance, between the public and the private. This tribute reimagines the home as a space capable of transforming life itself into a work of art.