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Furniture Nov 11, 2021

BoConcept Cape Town – Now in Town!

BoConcept brings us a home-furniture showroom in Cape Town that is filled with inspiring new design trends, the latest in furniture concepts and a beautiful mix of contemporary materials to help you achieve the perfect Scandi look. We recently caught up with the team to tell us more about this growing brand in South Africa…  

Tell us about BoConcept’s background and history in South Africa and Internationally?

BoConcept was established in Denmark in 1952, and is today a premium retail lifestyle brand, with close to three hundred stores in over sixty countries. We design, produce and sell contemporary furniture, accessories and lighting for living, dining, sleeping, home-office and outdoor spaces for residential, Hospitality and Office spaces.

Our designs meticulously consider your existing pieces and pay attention to detail, space and function so you can be sure it works perfectly for your desired space. We also help our customers create a personal home with our comprehensive in-home or store interior design service. Our inspirational showroom at the V&A Waterfront, offers an introduction to BoConcept’s contemporary luxury range to the South Africa furniture market.

What makes BoConcept different from other competitors?

Our History: BoConcept has been designing, developing and producing furniture since 1952 and has grown into the world’s most global furniture retailer, with stores in 65 countries spanning six continents.

Our Concept: INDIVIDULITY BY DESIGN! BoConcept believes that its design should never come a cost to its customer’s individuality or lifestyle. So, approximately 80-90% of its designs can be adapted for either size, colour, material or component. This ethos is epitomised in the brands’ unrivalled selection of over 120+ leather and fabric options and ways to help our clientele express their unique style and creating iconic design furniture that fit their exact needs and space. Our customisation range & functional furniture are loved by design enthusiasts across the globe.

Our Values: Through Our People- Empowered people who have DRIVE, we build a culture and system that supports and strengthen our customer focus and ambition, a culture that empowers, motivates and brings passion!

Our Design Consultant Service: We make home restyling easier, BoConcept offers customer its own comprehensive design service. All our consultants are in-house and work sole for BoConcept and are readily available to delve into the customer’s specific need and lifestyle.

What exciting deals does BoConcept have for customers in the coming months especially with black Friday and Christmas?

 Currently running a 15% promotional discount on all products
 25% Black Friday Discount in NOVEMBER
 Collaboration and partnership incentives and opportunities for external interior designers
 Free Interior Design Consultation and advice (Home visit, Virtually and Instore)
 Cape Town Store tour with Interior designer guide.

BoConcept has a vast portfolio, which one are you most proud of?

The entire range is constantly evolving but the inspiration is a constant. There is a statement design piece for every client’s space need.

What are some considerations when selecting the new collections you’re launching?

 Newstalgic Spaces- Need for a new kind of nostalgia- comfort, familiarity and contemporary

 Designs that are Functional & Customizable

 Beautiful and Inspirational

 Quality and Durable Designs

What looks can we look forward to seeing for 2022?

Pieces that reflect your personal style and make a statement louder than just your furniture selection and its unique design.
The expression of a mind set that communicates to design enthusiasts that they can create or recreate any style unique to them using our contemporary pieces, new colours, new functionalities and exciting new materials. Any style as long as its yours!

Any Awards the company has won?

BoConcept piece are a sum total of iconic designs by some of the most respected designers in Denmark and further afield.
These BoConcept Designer are all award winning. Some of the creatives behind the BoConcept collection are Morten Georgsen, Oki Sato, Karim Rashid, Henrik Pedersen, Frans Schrofer, Anders Nørgaard ,ARDE. Who in their own rights have won multiple awards.

Tell us about the creative team behind the brand in the store?

Our Interior Designers are Our Creative team, and their primary concern is getting to know you and your desires, concerns and interior demands. The BoConcept interior designer takes you through an interior process in Just 3 steps that unfolds the potential of your home and helps you discover your perfect solution.

Step 1: A friendly Conversation – a chat instore, virtually or in your home

Step2: Designing Your SPACE- Co create your design using fresh or existing pieces, measurements and develop detailed space plans

Step 3: Vision to Reality – We will present you with a design solution that matches your budget and lifestyle and bring it life




For more visit BoConcept.


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