Always Welcome
Launched in 2020, Always Welcome is “a multi-brand cooperative retailer” championing South African design.
Based in Jo’burg, the store showcases a unique and diverse selection of furniture and homeware from some of the best local designers, including Dokter and Misses, Mash. T Studio, The Urbanative, Haldane Martin, Houtlander, Kirsten Goss and Khwebula Arts.
“Our unique diversity of designers, celebrated artistic voices, and creative campaigning is making the space an incubator of new ideas that architects, interior designers and cultural critics look to for inspiration, and where the public can experience a curated collection of the best in Southern African design,” says the company.
With a focus on working together, the cooperative is focused on reducing the risk on individual studios by allowing designers to join together under a unique membership model and work collaboratively in a shared space.
The cooperative currently boasts 24 designers, each with a unique style and product offering.
“I think what makes what Always Welcome is doing so interesting is that the aesthetic they are creating isn’t specifically Southern African but is one that is still unfolding, and I suspect ultimately it will be the customer who defines what it is,” says Thabisa Mjo of Mash.T Studio
Thabisa Mjo of Mash.T Studio
The highly collectable works are available to shop in-store or online. Keep an eye out for the Flute Table by Mash.T Studio, the Oromo Dining Chair by The Urbanative and the Moonjelly Light Sculptures and Ambassador Table by Dokter and Misses, and the Houtlander x Hlabisa weavers Woven Tub Chair – they are all sure to become local design classics.
You might also like...
-
Coal Interiors: A Breath of Fresh Air for the Dining Room
Coal Interiors brings natural materials, considered craftsmanship and contemporary South African design to the heart of the home. The dining room is experiencing a quiet ...
-
SOFACOMPANY Modular Sofa Design: The Art of Flexibility
As modern homes continue to evolve, so too do the ways people choose to furnish them. Modular sofa design has become a defining feature of ...
-
Inside Out Décor: Flexible Learning Spaces for South Africa’s Future
Inside Out Décor x The Teepee People — Reimagining Learning Spaces for South Africa’s Youth As South Africa marks Youth Day, a renewed focus turns ...
-
La Grange Interiors: The Art of Quiet Design at Steenberg Hotel
In hospitality, furniture does far more than fill a room. It shapes atmosphere, influences how guests move through a space, and quietly defines the emotional ...
Visit SA Decor & Design on social media
