Italtile | Being 50 and Fabulous

We’re celebrating half a century of beautiful living over at Italtile. For 50 years, it’s been their passion to seek out the extraordinary, from style classics to the world’s freshest design trends and looks. They have curated the most magnificent décor ranges that best express the South African luxe lifestyle and answer the need for sustainable eco-chic.

Small beginnings.

Live beautifully. Two words that say so much about the creation of a better, finer, more fulfilled and abundant life experience: the mission of Giovanni Alberto Mario Ravazzotti, who started a small Italian tile business in Alberton, Johannesburg, in 1969.  That small store has grown into a multi-layered international organisation with multiple companies, distribution and supply chain, manufacturing operations, and 12 showrooms, and has become an on-premise and online shopping style icon that is synonymous with inspirational, beautifully sustainable living.

Italtile Limited.

Italtile Limited comprises three brands – Italtile, CTM and TopT – to service three distinctly different local markets, luxury, budget-conscious and entry-level. The organisation also owns and manages a strong supply chain and several manufacturing operations: including Ezee Tile (grout and adhesives), and Ceramic Industries – being a portmanteau of five local porcelain and ceramic tile manufacturers (Gryphon, Vitro, Pegasus, Samca Wall and Samca Floor), Betta bathroom ware factory) and Bettabaths (acrylic bath and shower tray factory in Australia).

“We have this thing with Italian tiles”. Italy’s top tiles and home finishes remain Italtile’s core passion: in fact, some of their Italian manufacturing partners have been with them since 1969!  But over the years, they have also looked further afield, and sought out and partnered with designers and manufacturers in Spain, Switzerland and Thailand who they believe to be best-of-breed in terms of their design aesthetic, quality, cutting edge technology, value-for-money and sustainable practices. They have also formed partnerships with local manufacturers.

All the best. Italtile loves passing ideas and advice on to customers, and they are humbled to see  the company turn into the preferred place to shop for ‘all the best’; a phrase that was coined in their 50^th birthday year that best represents what customers can expect from Italtile: the best value in terms of imported luxury, style, innovation, green choices, and all-round end-to-end shopping experience… from shop floor to your door.

All the best innovation. Italtile partners with suppliers and manufacturers who are at the very top of their game;  with leading-edge technology, future-forward design, and best practice sustainability and green credo.

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Over the years, customers have been able to live not just beautifully, but mindfully, with water-saving tech from Almar; cutting edge sanware from Laufen, whose futuristic technologies have made designers reimagine their aesthetic; outstanding “tapology” from Tivoli; breakthroughs in porcelain tile design from the likes of Ceramica Sant’Agostino and Atlas Concorde, as well as our ultra-green local partners Ceramic Industries.

All the best trends. Fashion fads come and go – and make no mistake, Italtile has had great success predicting ‘the next best thing’ and translating it for customers – but trendiness is one thing, and trends are another. All the best fashion trends are the ones with longevity; the ones that become contemporary classics. Many partnerships with top tile maestros date back decades: like the 50-year association with Ceramica Sant’Agostino. Over the years, together with partners, Italtile has kept a close watch on the world’s design movements in order to stay at the forefront of matching homeware trends. The result? Masterpiece ranges designed to underscore and add dimension to the widest range of looks: from Industrial and Modern, through Rustic and Eclectic, Upcycling, Boho Chic and Hygge, to Minimalist and Lagom.

#livegreen

The LiveGreen logo is a seal of approval on beautiful design that’s eco-friendly and sustainable.

The little things. Italtile’s value-adds include:

• Italtile’s chapters-certified sales advisers are qualified to offer interior design advice.
• An exceptional new installation service  is also currently available in Gauteng.
• A  try-before-you-buy sample service.
• The best brew while you browse: they recently partnered with @craftcoffeesa, who created a signature blend Italian coffee and trained their own baristas.
• The Visualiser: An unique online room design tool, that helps customers review different looks from the online product gallery.
• Residential agents are available to work with customers to deliver their décor dreams, whether for a new build or a renovation.
• Online shopping: a full-service Webshop offering delivery nationwide or click and collect from one of the showrooms.
• Proud members of the IID and The Italian Chamber.
• Mentors of tomorrow’s marketing minds through a hands-on internship partnership with students from the University of Pretoria and the University of Stellenbosch.

A heartfelt thank-you is always important when you’re truly grateful. So, in truth, the most important part of turning 50 is how Italtile can best translate their anniversary into an event customers can share in. To that end, they are giving customers the presents, in the form of a 4-month 50th-anniversary promotion: with all the best prices – up to 50% off – on all the best products.

Don’t miss out. Visit Italtile for more.