Bravo Brands Acquires Nouwens Carpets To Sharpen Home Comfort Offerings

As Bravo Brands continues to evolve its product offering, this acquisition is one of the first steps for the multi-brand home comfort house as it implements an ambitious expansion strategy.

Bravo Brands, South Africa’s leading home and lifestyle comfort house, recently announced that it has acquired full ownership of Nouwens Carpets, a renowned player in the South African flooring market.

This transaction is incremental to Bravo Brands’ portfolio of brands and accelerates the growth strategy of the newly rebranded home comfort company.

Nouwens Carpets, a proudly South African company traces its rich history back to 1962 when Cornelis Nouwens first set up a manufacturing plant in Harrismith, and from where it continued to supply its tufted wool carpets throughout the country. Challenging recent economic circumstances led to Nouwens Carpets going into business rescue early in 2021. Dave Govender, CEO of Bravo Brands, firmly believes that by bringing the company into the Bravo fold under its newly created Bravo Flooring division, they can once again be a leading manufacturer and distributor of commercial and residential carpet products, as well as the growing synthetic turf market in the country.

In September this year, Bravo Brands unveiled a new logo and corporate identity as part of an extensive rebranding initiative. The rename from Bravo Group aligns with the company’s mission to grow and acquire home comfort brands, under one group. With more than 121 years of craftsmanship and heritage to its name, Bravo Brands believes in the importance of supporting and developing local businesses, and emphasis is placed on local manufacturing processes and supply chain solutions.

Dave says, “Bravo Brands’ growth path has enjoyed a steady upward trajectory, even through the pandemic, and has seen the business evolve from furniture manufacturer to multiple home comfort brand owner. For us, the importance of crafting brands whilst supporting local industry cannot be overstated. The recent global supply chain disruption has reiterated the need for local manufacturing capabilities, and we remain so incredibly proud not only of our South African heritage, but also of our local manufacturing base”.

Andrew Dewar, Chairman of the board, commented that the acquisition has afforded Bravo the opportunity to not only invest in the sustainability and growth of the textile industry, but in Harrismith itself through the preservation of jobs at the factory at a time when unemployment is at such unprecedented levels.

Bravo Brands has eight of South Africa’s much-loved home comfort and bedding brands under their roof: Sealy, Slumberland, Edblo, and King Koil make up the Sleep Division, while Alpine, La-Z-Boy, Grafton Everest, and Gommagomma are trusted household names in the Lounge Division.

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