Belgotex Appoints New CEO

Last month, Belgotex proudly announced the appointment of Edward Colle as CEO. Over the past year, Edward has worked with thought leaders and key stakeholders to rediscover the founding values of the company. Many of these have driven the brand from strength to strength. These values are woven into 35 years of history and will be realised in Belgotex’s future communication efforts.

Under the recharged Brand DNA, Belgotex reinforces their vision to be a recognised, world-class, African brand. This is showcased through their deep connection with their people, product and the planet. They are proud to be a local manufacturer with deep international roots and a progressive approach to providing greener flooring alternatives. With this, the company seeks to continuously evolve and grow to remain a relevant player in the country’s design community.

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The Sales & Marketing portfolio will continue to fall under Edward’s leadership. His intuition for good design, crafted quality and real, human experiences have been a catalyst for the new brand identity.

Changes to the Board of Directors of Belgotex Floors (Pty) Ltd include the appointment of Frank Moffat as Chief Operations Officer. Jade Peter has been appointed as Human Resources Director and Steve Truter as Chief Financial Officer.

We were also delighted to connect with Belgotex at the recent 100% Design – where they continued to shine as a leader in the industry.

Please join us in wishing Edward and the Belgotex team all the best in his new role!

Contact: Belgotex.