Ralph Lauren launches The 888 House
Coinciding with the launch of its new ‘RL 888’ handbag, Ralph Lauren opens the doors to a digital concept store, The 888 House, set within a Joshua Tree-inspired desert landscape.
The RL 888 handbag boasts a crossbody, top handle and mini crossbody chain. Each bag is beautifully crafted by artisans in Florence and the bags showcase defined angles and dramatic curvature inspired by New York City’s architecture. Even the collection’s name is a nod to the designer’s roots in Manhattan — 888 Madison Avenue is the address of Lauren’s women’s flagship.
Independence and Personal Style
The bag is refined yet modern. Furthermore, Lauren describes ‘the unchanging beauty of the “RL 888”’ as a complement to ‘the independent spirit and personal style of the woman that writes her own story wherever she loves’. ‘She is bold and romantic, modern yet timeless, like the bag she carries.’
The RL 888 collection is being offered in an assortment of exotic fabrications, such as alligator, and box calf leathers, which add a smooth texture and firm construction. Each piece is cut by hand. The bags also have a sleek RL logo, offered in palladium, brass or champagne finishes, which serve as a closure featuring a push lock.
To support the handbag launch, Lauren has furthermore created an ad campaign highlighting the juxtaposition of the sleek, modern and Deco-inspired handbag against an otherworldly, rough and leathered landscape.
Featured in the campaign are 30-year-old German model Anna Ewers and 34-year-old Chinese model Fei Fei Sun. The campaign tells the story of a woman and her most personal accessory, sharing its romance not only through photography but through a film titled “Outside of Time,” directed by Diana Kunst and shot by Robert Elswit.
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