Gucci: Via Monte Napoleone.
Building on its rich heritage, Gucci recently unveiled its renovated boutique at Via Monte Napoleone.
Part of the brand’s DNA, the site housed the fashion house’s very first store, which opened its doors here in 1951. Now fully renovated, the space blends years of tradition and contemporary design, in line with Creative Director Sabato De Sarno’s vision.
Allowing for complete immersion, the store consists of several unique spaces, each carefully designed to artfully display the latest collections and iconic Gucci designs. A metallic-hued “lounge” with womenswear beckons clients closer, enveloping them in a golden embrace while bright display cases pop with neon hues, injecting the space with fresh vitality.
An ode to the city of Milan, the elegantly restored property celebrates the city’s ability to inspire creativity and the values of Italian craftsmanship, which is showcased to stellar effect through the meticulous selection of materials like Cipollino and Bardiglio marbles and furniture pieces from Italian brands such as Cassina, B&B, Living Divani, and Minotti.
“Other elements include Venetian ‘pulegoso’ glass and brushed steel, creating an essential and refined space that places Gucci’s collections firmly at the fore,” explains the company of the decor choices.
To further highlight the location’s deep connection to creativity and reinforce the dialogue between art and fashion, in line with Sabato De Sarno’s vision, the space features a curated selection of artworks, focusing on Italian pieces, chosen by curator Truls Blaasmo. Highlights of the collection include Concetto Spaziale, Attese, 1960.
You might also like...
-
Louis Vuitton Cape Town: Where Luxury, Art and Interior Design Meet
The newly opened Louis Vuitton boutique at Cape Town’s V&A Waterfront brings together fashion, art and craftsmanship in a retail space that feels distinctly different ...
-
A Fresh New Look For Gucci Cape Town Boutique
Gucci has been part of Cape Town’s V&A Waterfront since 2008, and now the Italian fashion house has given its longstanding home a fresh ...
-
Where Fashion Meets Stone: Gert-Johan Coetzee’s Luxury Boutique with Interslab
Gert-Johan Coetzee has spent much of his career making fabric move. From the way a dress falls to how texture catches the light, the ...
-
Art You Can Carry: Discover the New Carrol Boyes Leather Handbag Collection
A handbag might seem an unlikely place to find a sculpture, but for Carrol Boyes, the idea made perfect sense. In the early 2000s, the ...
Visit SA Decor & Design on social media
