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Fashion Apr 29, 2024

Gucci: Via Monte Napoleone.

Building on its rich heritage, Gucci recently unveiled its renovated boutique at Via Monte Napoleone.

Part of the brand’s DNA, the site housed the fashion house’s very first store, which opened its doors here in 1951. Now fully renovated, the space blends years of tradition and contemporary design, in line with Creative Director Sabato De Sarno’s vision. 

Allowing for complete immersion, the store consists of several unique spaces, each carefully designed to artfully display the latest collections and iconic Gucci designs. A metallic-hued  “lounge” with womenswear beckons clients closer, enveloping them in a golden embrace while bright display cases pop with neon hues, injecting the space with fresh vitality.

An ode to the city of Milan, the elegantly restored property celebrates the city’s ability to inspire creativity and the values of Italian craftsmanship, which is showcased to stellar effect through the meticulous selection of materials like Cipollino and Bardiglio marbles and furniture pieces from Italian brands such as Cassina, B&B, Living Divani, and Minotti. 

“Other elements include Venetian ‘pulegoso’ glass and brushed steel, creating an essential and refined space that places Gucci’s collections firmly at the fore,” explains the company of the decor choices.

To further highlight the location’s deep connection to creativity and reinforce the dialogue between art and fashion, in line with Sabato De Sarno’s vision, the space features a curated selection of artworks, focusing on Italian pieces, chosen by curator Truls Blaasmo. Highlights of the collection include Concetto Spaziale, Attese, 1960.



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