Merging past, present and future, the Gucci Cosmos exhibition is taking design lovers in London on a magical journey.
Designed by Es Devlin, the immersive travelling Gucci Cosmos exhibition allows viewers an intimate look into the iconic fashion house, from inception to today.
Open to the public, the show at 180 Studios at 180 The Strand was curated by Italian fashion critic Maria Luisa Frisa “to recall the celestial patterns found in constellations and time travel through the house’s past, present and future”.
The exhibit includes set pieces by British artist and set designer Es Devlin and multiple items from the Gucci archives.
Working with the cosmos theme, Devlin created various worlds within the exhibition space, including space-age corridors evocative of clothing archives and a room filled with floating flowers and bees in a nod to the house’s signature flora motif.
There’s even a red-lacquered elevator similar to the one in the Savoy Hotel where Gucci founder Guccio Gucci first identified the need for luxury luggage.
Another room even holds a rotating luggage belt, suitcases, trunks, hat boxes and all – another nod to the brand’s origins.
While in the “Zoetrope” room, Devlin highlights Gucci’s equestrian connection with swirling footage of horses that seem to gallop across pieces inspired by their wild beauty.
There’s also a room inspired by the novel Gulliver’s Travels and filled with historic men’s and women’s tailoring by Gucci and a space holding the “Carousel” exhibit – a journey through the house’s various creative directors – staged as “a fashion show that neither portrays a collection nor a season, but rather how Gucci has marked the rhythm of the times.”
The Gucci Cosmos exhibit will be on show until 31 December 2023.