Diors Carousel of Dreams at Saks Fifth Avenue

Adding another layer of magical luxury to the festive season, Dior has unveiled its Carousel of Dreams at Saks Fifth Avenue in New York.

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The concept has seen Dior transform the shop’s facade into a 10-story high window display – the largest ever at Saks – and create a special light show, which features nearly 300,000 LED lights and music. Inside, there’s also a carousel installation on the main floor along with several Dior pop-ups.

Inspired by the fashion house’s Cruise 2024 collection, distinctive Dior house codes such as the star, the clover and Zodiac signs, and the story of Monsieur Dior’s dream journey from Paris to Saks’ hometown of New York City, Carousel of Dreams is a symphony of colour, fashion and history.

COURTESY OF BFA FOR DIOR AND SAKS

“This holiday season, Saks is partnering with Dior to create Dior’s Carousel of Dreams at Saks: an unforgettable, immersive holiday experience,” says Saks of the collab, which includes a first-of-its-kind Dior pop-up on saks.com, that will feature exclusive women’s and men’s ready-to-wear, handbags, shoes, accessories, baby, Maison and La Collection Privée Christian Dior pieces for a limited time.

“We are thrilled to bring our iconic holiday initiative to life in partnership with Dior and introduce the first-ever World of Dior shopping experience on Saks.com,” said Marc Metrick, CEO of Saks.

“This exciting collaboration is a testament to the power of the Saks Fifth Avenue brand and the strength of our partnerships with the world’s leading luxury fashion houses. For decades we have presented our holiday windows and light show as our gift to New York City, and this year we are honoured to do so in partnership with Dior to further elevate the unique and inspiring experience we deliver to our customers. We look forward to welcoming our customers to the magical World of Dior across the Saks Fifth Avenue ecosystem this holiday season.”

Added Delphine Arnault, Chairman and CEO of Christian Dior Couture: “The traditional holiday celebration at Saks, inaugurated by its marvellous Light Show on the iconic Fifth Avenue, is one of the most keenly awaited, spectacular and enchanting in the world.

“I am particularly proud that Dior, our ‘kingdom of dreams’, the incarnation of excellence and elegance, can take part in the magnificent event this year, sublimating it with its exceptional savoir-faire and the virtuoso inventiveness of our teams. An ode to the magic of creation in all its forms.”

The World of Dior pop-up on saks.com is active until 5 January 2024.