Christian Dior’s ‘Plan de Paris’
In celebration of its A/W 2023 womenswear collection designed by Maria Grazia Chiuri, Parisian fashion house Dior has transformed Harrod’s into any Francophile’s dream.
Featuring Christian Dior’s ‘Plan de Paris’ motif, the takeover includes a massive exterior display covering the facade of the store as well as three pop-ups.
A life-long Anglophile, Christian Dior’s love affair with the UK started many decades ago when the designer established his first store in London in 1952.
Since then, the designer has also forged a close and enduring bond with Harrod’s and has had many installations and other activities there over the years.
The three pop-up spaces for the latest takeover were carefully designed to create a series of immersive scenes inspired by Dior’s heritage and attempt to capture ‘the strength, fragility and beauty of a femininity in perpetual motion”.
There’s a library space, complete with books, decorated with a ‘Plan de Paris’ motif, which was first seen on a scarf design in the 1950s; a beautiful gift shop; and a Wunderkammer where the house’s latest leather goods are displayed.
Meanwhile, the store’s façade and windows on Knightsbridge’s Brompton Road are papered with the ‘Plan de Paris’ map-like design featuring iconic Dior locations, from Faubourg-Saint-Honoré to 30 Avenue Montaigne.
The Parisian-inspired displays will be at Harrod’s until 27 August.