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Fashion May 14, 2022

A Maximalist Look at Balenciago’s London Store

With a maximalist look to launch its Le Cagole collection, Balenciaga’s London Store has been transformed into a bright pink faux fur interior.

 

Iconic in Pink

Pink is a bold, statement colour and as we would have it, the perfect match for Balenciaga as it launches its latest London store. In true maximalist style, pink faux fur grabs the attention and creates a dynamic feature.

Furthermore, to celebrate its renowned Le Cagole bag, which is a clear reference to Balenciaga’s maximalist style It Bags, and to launch the collection of accessories and shoes, Balenciaga’s London Store has been converted into a pink faux fur paradise. An iconic look that is extremely common to be found in Balenciaga’s collections.

The brand removed everything inside the Balenciaga’s London Store, from accessories, ready-to-wear collections and permanent shelving in the store, and installed temporary metal accessories, taken from the brand’s previous projects and installations.

These accessories and displays were wrapped in soft and shiny pink faux fur. In a way, this was chosen to convey the idea of extravagance, irreverence and difference. And this, no doubt, reflects the maximalist style found in the identity of the Le Cagole bag.

Everything in this Balenciaga’s London Store is lined in pink. From shelves, to displays, floors, benches, reflecting the spirit of Le Cagole pop-ups. Furthermore, Vogue dubbed Le Cagole the New It Bag. Designed by Demna, Balenciaga’s creative director, Le Cagole came as a reinvention one of the brand’s most iconic and well-known bags, the Balenciaga Motorcycle bag.

The Le Cagole line has since evolved into an entire collection featuring different bags, shoes and purses. Its name is of French origin meaning exaggerated attitude.

The pieces are very reminiscent of the original bags, keeping the same details. This includes hardware and rivets applied to a variety of accessories, such as high-heeled boots, mini bags and handbags with rhinestone embroidery that can be found in this Balenciaga’s London Store.

Sustainable design

Balenciaga is presently reusing the metal fixtures and opposites in future events and is looking into ways to use the fur again in different contexts. Each Le Cagole pop up base is being made from reused metal from previous events, and the team are investigating the best way to donate the fake pink faux fur so that it can have a variety of functions, such as in toy making, for example. This reveals one of the brand’s values to reduce waste and wanting to preserve the materials it has already used.

Furthermore, the brand created a snow globe effect where the models walked through what looked like a blizzard as a runway for the Autumn-Winter 2022 Collection. This was done as a critique of both the climate crisis and the war in Ukraine. Transmitting the idea that the brand, besides being irreverent and iconic, could reflect an increased preoccupation with the current world. They are fast taking into consideration the current situations and aim to create awareness and a greater sensibility on the part of those watching.

For more visit Balenciaga.


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