Mavromac: Luxury textile house De Le Cuona

Luxury textile house De Le Cuona recently unveiled their new Pure Organic Linen collection. A natural next step for the UK-based company, which has long focused on championing the use of natural fibres and sustainable production processes, and a response to a global consumer demand for more environmentally friendly products.

As founder Bernie de Le Cuona notes: “Our collections are always inspired by nature. I am a true believer in biophilic design and that we are happier and more grounded when surrounded by natural materials. Wherever we live, we feel a deep connection to the natural world and materials. I therefore always use natural fibres as much as possible.

Linen was where my journey with fabrics began. Its naturally sustainable qualities and my desire to create products that bring the health and wellbeing properties of nature into the home, make it a yarn I always return to when designing my collections”.

As such, the Pure Organic Linen range is exclusively woven from organic fibres in chemical-free environments by sustainable mills and is the world’s first luxury 100% GOTS certified organic linen range for the home.

“It’s s a huge undertaking tracking down not only GOTS-certified mills, flax farmers, dyers and weavers for the fabrics, but changing the packaging and warehousing too,” explains Bernie.

The sizeable collection includes sheers, curtain fabric and hardwearing upholstery fabrics in a multitude of colourways and designs, with more on the way.

“I am incredibly proud to have launched Pure I, and now a second collection, Pure II, as well as a range of Pure Organic Bedding. We’re not stopping there. Look out for more Pure Organic Collections in 2022,” enthuses Bernie.