Ambiente: Talented East Africa Decor

This year’s magnificent Ambiente trade show has given rise to wonderful new designs and trends making their mark on the world of interiors. The East Africa fair put a spotlight on some of the exquisite African decor that continues to place the continent on the map.

African design is all about a mix of tradition and modern flair, and this is exactly what was showcased at Ambiente in Frankfurt, with 10 East African home décor companies on display for the world to see.

From Uganda, we witnessed the beautiful fashion designs making their appearance, with gorgeous home décor pieces showcasing indigenous Ankole long-horned cows, a breed historically raised by nomadic tribes in Uganda.

From Ethiopia, a magical display of textiles came to the fore, with works produced by talented weavers and local artisans. The result was stunning and original textiles using traditional crafts.

Countries on Show:

The ten firms came from Ethiopia, Kenya, Madagascar, Tanzania and Uganda – all countries with African Growth and Opportunity Act (AGOA) eligibility that benefit from duty-free access to the U.S. on over 6,400 tariff lines.

The Hub helps the firms take advantage of AGOA’s benefits and grow exports by providing technical and financial assistance before. Run by talented entrepreneurs, these companies are creating much needed jobs in their countries and contributing to sustainable economic growth. The trade linkages established at Ambiente have the potential to boost their growth and enhance their contributions to their countries’ development.

The companies displayed a range of home textiles and personal accessories, such as throws, rugs, hammocks, shawls, baskets and bags using natural fibres, soap stone décor pieces, functional up-scale glass items and handmade jewellery.

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