Iconique Studio and Micha: A Fresh and Colourful Renovation

Interior designer Adriana Schor’s sensitive, poetic and feminine vision has given a new lease of life to renowned concept store MICHA, founded more than 10 years ago in Paris’ Golden Triangle by the vivacious Micha Bansay.

Adriana Schor and her team at ICONIQUE STUDIO have created a new visual identity for the brand, incorporating it into every detail of the chic concept store. The 175 square metre space has been completely redesigned using pastel shades (almond green, Gustavian pink) and light oak. In this deliberately soft and airy atmosphere, the hanging displays, the backlit niches and the psychedelic mirror are used to showcase the carefully selected pieces of couture. The fitting rooms, lined with custom-designed floral wallpaper, feel like a boudoir with their sumptuous, muted tones.

Adriana Schor’s comprehensive artistic direction has allowed her to create a unique universe, from the new logo as a vibrant sun – which is displayed throughout the store – to the scented ambiance designed specially for the space. Tailor-made touches can be found everywhere, from custom candles and scented sachets, to velvet-clad hangers. In an ode to femininity, ICONIQUE STUDIO has succeeded in making MICHA a timeless experience, much like Coco Chanel’s most famous saying: «Fashion changes, but style endures!

A holistic approach to interior design

Iconique Studio is a Paris-based interior design studio founded by interior designer Adriana Schor – who initially began her career in finance and real estate development. Having been raised between France and the United States, Schor has acquired a rich and diverse cultural education; her worldly nature inspires and fuels her creativity. For more than fifteen years, Adriana has completed luxurious private residences, high-end hospitality and commercial projects across continents.

The designer’s holistic approach and multidisciplinary work encompass modernism, functionality, comfort, and elegance. Striving to create strong narrative, Adriana curates evocative artworks. Furthermore, she develops exquisite objects to produce decors that exude sophistication and warmth. She consistently brings a certain femininity to her work. She does this through delicate textiles and precious materials, subtle colour schemes (bright, muted or powdered), colours and patterns.