Why We Experience Colour Differently | Understanding Personal Taste in Design

Have you ever wondered why we experience colour differently? Just like some people adore the taste of coriander while others find it soapy, our perception of colour is deeply personal. From the paint on our walls to the décor in our homes, what feels warm and inviting to one person might seem bold or overwhelming to another. At Universal Paints, we see every day how biology, memory, and emotion combine to shape the way each of us experiences colour — making every choice uniquely individual.

The “Coriander Gene” and Why Preferences Differ

Coriander, also called cilantro, owes its unmistakable flavour to natural compounds called aldehydes — chemicals also found in soap and certain plants. For many people, these compounds create a fresh, citrusy taste. But for others, they trigger an unpleasant “soapy” sensation. Scientists have linked this reaction to a smell receptor gene called OR6A2, which makes some people far more sensitive to aldehydes.

And coriander isn’t alone. Some people find Brussels sprouts delicious, while others find them overwhelmingly bitter, thanks to the TAS2R38 gene. Even coffee, red wine, and hoppy craft beers can spark wildly different reactions depending on sensory receptors. Preference isn’t just personality — sometimes it’s perception.

From Flavour to Finish: Why We Experience Colour Differently

At Universal Paints, we see this every day in our stores. Why do some homeowners feel instantly at home surrounded by warm neutrals, while others crave bold contrasts and deep, dramatic tones? Just as our taste buds differ, so do the ways our brains respond to light, colour, undertones, and atmosphere.

Colour isn’t experienced in isolation — it’s tied to memory, mood, culture, and even biology. Some people are more sensitive to brightness or sharp contrasts. Others respond emotionally to certain shades because of personal associations. That’s why choosing a paint colour is never purely technical. It’s sensory. It’s emotional. And it’s deeply individual.

The Myth of a “Perfect Palette”

The parallels between taste and décor are striking:
• Some people crave bold flavour; others prefer subtlety.
• Some love high-contrast interiors; others want softness and calm.
• Some gravitate towards vibrant colour; others towards timeless neutrals.

There is no universal “best” taste — or best shade. The beauty of colour lies in how personal it is. Sometimes seeing a shade on a paint card isn’t enough. Imagining it in your own space makes all the difference. Tools like colour visualisers help bridge that gap, allowing you to experience how a colour might feel in your home before committing.

Designing for Your Senses

Whether you’re matching an existing décor style, updating a single room, or transforming an entire home, the goal is always the same: create a space that reflects how you experience comfort and beauty. And once your colour choice is made, quality becomes part of the sensory experience too — because a finish isn’t only about appearance, but also about how it lasts, protects, and enhances your environment over time.

A World of Personal Colour

Just like taste, colour is personal. Some people love the soapiness of coriander, while others prefer a sweet coffee. Some love bold feature walls; others crave soft neutrals. And that’s what makes design exciting: there’s no single “right” way to experience the world. At Universal Paints, we celebrate that individuality — and we’re here to help you find the colours that speak to you.

Explore Colour Your Way

Ready to find a colour that truly suits your taste? Explore our range of Standard or NCS colours to discover shades that resonate with your style and how you experience your space. You can also test out colours on our Visualiser to see a digital preview of your chosen shade in your own environment — making it easier to choose with confidence

For more expert paint advice, visit your nearest Universal Paints direct outlet and chat to our knowledgeable staff.

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