PG Bison Gallery 4 Expressions Roadshow Moves Beyond SA borders
After successfully touring South Africa to showcase the new product range, with all its exciting colours and designs, the PG Bison Gallery 4 Expressions roadshow has kicked off the next leg of the journey, visiting neighbouring countries.
Starting with Zimbabwe, the first event took place in Harare on 5 July 2023 and enjoyed an impressive turnout. The Gig Rig, PG Bison’s specially designed mobile showroom built into a large trucking vehicle, will remain the main attraction at every stop, which started in Johannesburg in January.
When parked and opened up, the Gig Rig offered visitors the opportunity to step inside to view several carpentry installations created with the Expressions range, from a table with seating area to a lounge and bathroom show display, among others.
Visitors to each roadshow event in South Africa, including PG Bison customers, partners, trade professionals and media, have had the opportunity to explore the showroom installations, as well as enjoying a short presentation on the Expressions range and some warm PG Bison hospitality. With a selection of food trucks in the bigger cities and top-notch catering in smaller towns and a large shaded seating area with additional product displays, the events have been well attended. PG Bison is looking forward to offering a similar experience in Zambia, Namibia, Botswana and Mozambique in the coming weeks.
“It’s been wonderful to have the chance to connect with people in person again, after the Gallery 3 launch had to be delivered digitally due to COVID-19,” says Jason Wells, Brand and Marketing Manager at PG Bison. “It’s difficult for customers to get a true sense of the boards over a Zoom or Teams call. The Gig Rig allows everyone the opportunity to see and touch the products; to really experience what the colours and finishes look like and feel like in-situ.”
Attendees had the opportunity to engage with the PG Bison sales team, to ask questions, and to network with other industry professionals. There’s also been the opportunity for each person to vote for their favourite colours in the Expressions range.
A new favourite for everyone
“I think Alegria is my favourite,” says Calvin Pillay of Cut N Edge. “It’s beautiful and looks like it could be a veneer. It’s an option for those who want a veneer look that will be more cost-effective.”
Alegria is available in Melawood Linear and is joined by two other new wood-finish options, Nosara and Kirkwall.
“I’m excited to see that Dunblane Grey has now been extended to the Formica LifeSeal Worktops range,” says Selasi Palmer, interior designer from McRoyal Interiors. “It’s one of our most popular cabinetry colours and it pairs well with Brookhill. It’s great to now have that option for worktops too.”
Saru Mhlanga, interior designer from Studio Gae, says her attention was caught by the linen-look colours used for the Gig Rig bathroom installation, Luca Polenta and Luca Urban, available in MelaWood Fusion. “It’s something different,” she says. “It’s a lovely texture. Kara Blu is also really nice.”
Kara Blu is available in MelaWood Peen, SupaGloss and SupaMatt.
Beautiful spaces speak
The Expressions range is built around the idea that “beautiful spaces speak”, and the Gig Rig has been specifically designed to include as many beautiful spaces as possible in a small area to inspire visitors with what’s possible.
“We’ve been working with PG Bison products for about 15 years now and the new colours are so impressive,” enthuses Palmer. “It’s such an evolution that we’ve seen over the years and the Expression colours are going to do well with the trends currently – natural finishes, Shaker-style kitchens and mixing things up with wood grains and marble-look finishes.
To view the full Gallery 4 Expressions range online, visit the PG Bison website.
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