Begin with the End in Mind Interiors

With a strong belief that a successful project begins and ends with a clear concept, Begin with the End in Mind Interiors has been working closely with clients for over 20 years to create furniture pieces that bring their vision to life.

A family-owned and operated furniture store in vibrant Kramerville, JHB, Begin with the End in Mind Interiors offers custom furniture design and manufacturing services, as well as a comprehensive range of unique furniture items imported from the Almi-Furniture Company in Yogyakarta, Indonesia.

Offering a sharp, contemporary take on organic silhouettes and natural materials, their clean-lined pieces perfectly capture the current interior design zeitgeist that champions biophilic design and the use of tactile materials such as wood, rattan, leather and marble.

Take, for instance, their St Barts Dining Table. Crafted from wood, this contemporary piece riffs off the sculptural curves of a button mushroom, while the solid wood Java Occasional Chair, available in a colour of your choice, and steel Arch Cabinet offer elevated circular designs.

Or their Cement Stool with its rough textured surface similar to the béton brut (or “raw concrete”) aesthetic that is so synonymous with Modernism.

Their wooden furniture also perfectly delivers on the year’s most popular colour scheme of rich chocolate browns, delicious caramel shades and bleached driftwood.

Combined with other earth tones and simple geometric patterning, the pieces perfectly help capture the harmony of nature indoors for relaxed interiors with an easy sophistication.

With a focus on quality and service, Begin with the End in Mind Interiors offers clients complete design freedom and flexibility. Their skilled team can custom make any chairs, sofas or couches, as well as any piece of solid-wood furniture. The only requirement is a clear vision and the drive to make it a reality.