Serta & Lylax: The Sleep Brands Behind South Africa’s Leading Hotels

For more than forty years, Kiran Sales Group has been at the forefront of South Africa’s bedding industry, proudly serving as the exclusive distributor of two iconic names: Serta and Lylax. From modest beginnings, the company has grown into a trusted partner for leading retailers and premium hotels across the country, setting a standard of excellence that extends well beyond the bedroom.

A Legacy of Global Excellence
Serta has defined comfort, support, and hygiene for over nine decades. Recognised as America’s #1 mattress brand, it is the official mattress of the National Sleep Foundation and recipient of the Women’s Choice Award. Lylax, a proudly South African brand, has carried this legacy forward for over 40 years with an unwavering focus on craftsmanship and innovation. Today, it is the bedding choice of the nation’s foremost hospitality groups, chain stores, and independent retailers alike. Both brands are endorsed by the Chiropractic Association of South Africa (CASA), underscoring their commitment to sleep health and trusted support.

Celebrating Heritage Through Innovation
Innovation sits at the heart of the Kiran Sales story. Best of Both™ Technology – pioneered in South Africa – combines Mira Coil™ strength with the adaptive comfort of Pocket Springs. The result is a world-first dual spring system that ensures consistent spinal alignment, long-term durability, reduced partner disturbance, and exceptional comfort. Enhanced further with advanced Boyteks fabrics, including Bio-care™ technology, these mattresses actively reduce electromagnetic exposure during sleep by up to 98.5%, offering a healthier, more restorative rest.

Recognition at Home and Abroad
From features at Decorex Johannesburg and the ECR House & Garden Show to coverage in MyBroadband, the innovation of Best of Both™ has been celebrated locally and internationally. With some of the industry’s lowest return rates, Serta and Lylax mattresses represent uncompromising quality, value, and long-lasting performance.

This Heritage Day, Kiran Sales Group celebrates proudly local innovation, pioneering technology born in South Africa and shaping the way the world sleeps.