Very Peri: Pantone Announces Colour of the Year 2022

Every year, we wait with anticipation for the announcement of the Pantone Colour of the Year. For 2022, we’re thrilled to announce that the colour chosen is Very Peri – a colour that encourages personal inventiveness and creativity.

Inquisitive and intriguing PANTONE 17-3938 Very Peri helps us to embrace this altered landscape of possibilities. This  colour opens us up to a new vision as we rewrite our lives. Rekindling gratitude for some of the qualities that blue represents complemented by a new perspective that resonates today, PANTONE 17-3938 Very Peri places the future ahead in a new light.

We are living in transformative times.

PANTONE 17-3938 Very Peri is a symbol of the global zeitgeist of the moment. Furthermore, it speaks to the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are therefore changing. Our physical and digital lives have subsequently merged in new ways.

Digital design helps us to stretch the limits of reality. Furthermore, it opens the door to a dynamic virtual world. A world in which we can explore and create new colour possibilities. With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space, PANTONE 17-3938 Very Peri thus illustrates the fusion of modern life. It further showcases how colour trends in the digital world are being manifested in the physical world and vice versa.

An expanse of possibilities

“The Pantone Colour of the Year reflects what is taking place in our global culture, expressing what people are looking for that colour can hope to answer.” added Laurie Pressman, Vice President of the Pantone Color Institute. “Creating a new colour for the first time in the history of our PANTONE Color of the Year educational colour program reflects the global innovation and transformation taking place. As society continues to recognize colour as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red-violet infused blue hue highlights the expansive possibilities that lay before us”.

Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence. It therefore encourages courageous creativity and imaginative expression.

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