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Interno Marche: A New Hotel Chronicling 60 Years of Italian Design

Interno Marche: A New Hotel Chronicling 60 Years of Italian Design to Open in the Charming Town of Tolentino

LEFT to RIGHT : Francesco Moschini at Interno Marche, Massoni Room and Michele de Lucchi Room

From Michele De Lucchi to Gae Aulenti, Vico Magistretti, Giò Ponti, and Achille Castiglioni, along with Marc Newson and Nendo, over 400 pieces spanning 60 years of design history have been meticulously curated through rigorous philological research to honor the legacy of Franco Moschini, former patron of the Poltrona Frau Group.

30 rooms, a lounge bar, restaurant, and spa await guests in the Art Nouveau villa near Macerata that was once home to Nazareno Gabrielli and Poltrona Frau.

A project in Marche

Nestled in the heart of Italy, between the Adriatic Sea and the Apennine Mountains, lies the enchanting region of Marche . Rolling hills adorned with vineyards and olive groves characterize this hidden gem. From charming medieval towns to pristine beaches and rugged mountain trails, Marche offers a tapestry of experiences that capture the essence of Italy’s diverse beauty.

In the late Art Nouveau villa that housed the prestigious Nazareno Gabrielli leather goods company for six decades, and later also became the headquarters of the renowned Poltrona Frau in 1962, a new chapter is set to unfold in the spring of this year with the opening of Interno Marche.

Interno Marche is a hospitality project poised to encapsulate and pay tribute to the visionary entrepreneur Franco Moschini, whose endeavors through Poltrona Frau and esteemed brands like Cassina, Cappellini, Zanotta, and Gebrüder Thonet Vienna (of which he remains President) have significantly advanced the global reach of Made in Italy.

History and Revitalisation

The hotel spans 3.600 m2 dedicated to the history of international design and its luminaries, featuring 25 uniquely curated rooms and 5 long-stay suites, each paying homage to a renowned designer and one of the five stylistic movements of the 20th century. A lounge bar, a bistro-style restaurant, a luxurious spa, and a fully equipped gym complement the offering.

Michele De Lucchi, Marc Newson, Gae Aulenti, Vico Magistretti, Giò Ponti and Achille Castiglioni are among the illustrious designers whose legacies are celebrated through settings, lines, prints, and iconic pieces within the hotel. Based on meticulous philological research, each room narrates the contributions of these design visionaries who played pivotal roles in the success of the companies led by Franco Moschini throughout his entrepreneurial journey.

Interno Marche results from the revitalization and repurposing of Villa Gabrielli, breathing new life into its historic frescoes, adapting expansive 20th-century factory areas, and seamlessly integrating the former tanning vats. These spaces now harmoniously converse with the masterpieces of the most esteemed Italian and international designers , creating a dynamic environment where history and innovation intertwine.

The building acts as a veritable house-museum, inviting visitors on a captivating journey through the styles and furnishings that have shaped the history of interior design over the past six decades.

Room after room, object after object – encompassing over 400 pieces, including bespoke and specially crafted items – the hotel eloquently narrates diverse atmospheres and celebrates the visionaries behind them.

A place for relaxation

In the room dedicated to Luigi Massoni, guests can relax on the renowned Lullaby sofa, taking in the ceiling frescoes. In the Lazzeroni room, they can enjoy a restful slumber on the iconic Volare Bed. Meanwhile, in the room inspired by Marco Zanuso, they can sit back on a stylish Woodline chair while gazing out the window, which offers a picturesque view of the Politeama cultural center. This landmark, restored by the Franco Moschini Foundation and designed by Michele De Lucchi, adds an extra layer of historical significance to the guests’ experience.

The lobby, breakfast room and lounge bar are located in the large three-bay hall that was once the heart of the factory’s production. Meanwhile, the bistro restaurant, whose offering spans from local traditions to international flavors, along with the spa and gym, are nestled on the ground floor with direct access from the garden.

Following a construction period lasting over three years, the inauguration of Interno Marche marks the culmination of a collaborative effort involving a diverse team of professionals. This dedicated team, which included 4 strategic consultants, 7 architects, 14 engineers, 2 restorers, 4 geologists, and 2 agronomists, worked tirelessly alongside 4 3D designers, 1 lighting specialist, and 3 interior designers. With the support of 30 local companies and over 70 supplier companies, this monumental project engaged over 2,000 professionals committed to honouring architecture, history, environmental sustainability (Interno Marche is the only hotel in the world holding both GBC Historic Building and Leed for hospitality environmental sustainability certifications), and the local community – something that is particularly important to Franco Moschini.

Spa at Interno Marche | all images © Serena Eller

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