Decorex South African Creatives Redefine Design for Social Impact

Less talk, more action! South African creatives are designing for social impact.

Amidst the vibrant realm of design, where aesthetics frequently steal the spotlight, a subtle revolution is unfolding in South Africa. It transcends the mere creation of beautiful spaces; it aspires to shape a future where design serves as a catalyst for positive societal transformation.

Under the banner of “Designing for Impact,” Decorex Africa unveils this year’s theme, underscoring a dedication to surpassing conventional boundaries and spotlighting the confluence of creativity, commercial viability, and societal betterment. Anchored by Decorex Cape Town and Decorex Joburg, this theme delves into the societal and environmental repercussions of design, with a particular emphasis on sustainability and waste reduction.

“We all need to step out of our comfort zones and embrace innovative approaches that recognise the power of our collective impact,” says Bielle Bellingham, Executive Creative Director of Decorex Africa.

“We need to make radical changes to our relationship with our home – the planet. We need to create sustainable solutions that are accessible and affordable to all, shaping a future where sustainability is not a privilege but a universal reality. This year’s theme acknowledges that design is an attitude of resourcefulness and resilience, and should reflect a holistic and robust approach to problem-solving for our country and continent.”

Highlights of this year’s shows include:

• Sustainability audit: Every exhibitor undergoes a sustainability audit, encouraging sustainable choices.

• Innovative approaches: Bielle Bellingham, Executive Creative Director of Decorex Africa, calls for innovative approaches recognizing collective impact.

• Local initiatives: South African creatives and collectives, like Circular Squared and Pedersen + Lennard, are championing circular design and reducing plastic waste.

• Architectural impact: Urban-Think Tank Empower and The MAAK focus on spatial development for societal benefit, providing affordable housing and positive outcomes for communities.

• Multidisciplinary collaboration: The Ramp in Cape Town challenges conventional access to the arts, connecting creatives to produce impactful work.

Don’t miss Decorex Cape Town (6 to 9 June 2024 at the CTICC) and Decorex Joburg (1 to 4 August 2024 at the Sandton Convention Centre).

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