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Ambiente Trends 23+

Ambiente is pleased to present the most decisive international styles of the season. The trend bureau bora.herke.palmisano has researched, on behalf of Messe Frankfurt, the different shapes, colours and materials that will delight consumers. The three most important trends are staged with exhibitor products.

The Ambiente Trends 23+ offer an overview of new products from the entire consumer-goods sector. New in 2023 is the trends for New Work and the modern workplace.

The first place to go to experience the trends live is the Trend Area in the foyer of Hall 4.1.

“The signs are noticeably pointing to a new start. In our research, we have found powerful living themes – what they all have in common is a close connection to people, their feelings and their experiences.”

unknown beauty_strange + gracious

Mixed reality aesthetics meets the unknown

The longing for new, surprising experiences plays a decisive role in the first of the three Ambiente Trends 23+. This trend reflects a living theme that combines unconventional grace and incredible new creations. The unexpected makes its way into the familiar living environment here.

The unknown beauty_strange + gracious colour palette features intense, extravagant colours alternating with lovely and soft nuances. Multicoloured and shimmering tones dominate, as do iridescent rainbow effects or wet looks. In terms of materials, the focus is on abstract, alien shapes and unconventional surfaces. The dissolution between analogue and digital, real and virtual worlds is also being pushed forward.




calming nature careful + pleasant

New vitality meets closeness to nature

The second trend, calming nature_careful + pleasant, focuses on the calming power of nature. Organic shapes, gentle colours and a careful use of resources are just as much the focus here as the relationship between man and nature. Organic shapes and designs are supported by soft colours.

The colour palette focuses on natural tones, which have a particularly gentle effect with their delicate pigmentation. The cooler orientation features shades from the plant world, while the neutral range shows stone and metal shades. Moss, clay and a rosé nuance determine the warmer expression. Nature is always included in this trend world, also in the office: the working environment also benefits from a clear, calm design language. Seating furniture, tables and luminaires appear focused on the essentials. Biophilic light gives office and work spaces a natural look.

calming nature

lasting ideas_passionate + evocative

Design icons meet the here and now

The third trend, lasting ideas_passionate + evocative, condenses the ideas of outstanding design icons into a living theme that seeks solutions for the here and now. The designers recall classic, iconic designs, but the design results are fundamentally new and modern. Graphic and striking, with strong colours and concrete shapes, memories of design icons are evoked. The focus is on the desire to reinterpret familiar concepts: well thought-out concepts can be seen that deal intensively with new needs. Where our living environment is increasingly also becoming a working environment, modular, versatile solutions are found.

The colour palette forms the basis for powerful designs: petrol and blue nuances dominate the cool range, while intense orange-red with shades of violet and yellow lead the warm orientation. Both the individual colour and sophisticated colour compositions, for example in graphic-plaque patterns or modern mosaics, characterise this trend. The overall concept is clearly in the foreground at lasting ideas_passionate + evocative, so different materials can also be used: Soft or solid, made of natural or recycled materials. Materials such as stone or marble emphasise durability, as do modular and versatile objects.

lasting ideas

Trend bureau bora.herke.palmisano

On behalf of Messe Frankfurt, the style agency bora.herke.palmisano will pick up on the relevant trends in the consumer-goods sector and, on the basis of the trend themes, select suitable products for Ambiente 2023 exhibitors. These will be presented to the international trade-fair public at the Trend Show from 3 to 7 February 2023. They have put together the results of their research in three forecasts – the three Ambiente Trends 23+. Based on similar needs, these trends have been distinctively and individually defined. The plus sign symbolises that this is an unfinished path.

The trend experts from trend bureau bora.herke.palmisano will report on the three trend worlds of Ambiente and Christmasworld twice a day from 3 to 7 February 2023. The expert lectures will take place in the Conzoom Solutions Academy in the Europa Room, Hall 4.0, at the following times:

  • Friday, Sunday, Monday, Tuesday at 11:45 a.m. and at 2:45 p.m. respectively
  • Saturday at 12:45 p.m. and 3:00 p.m

For more visit Ambiente.

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